In-Unit Click

August 14, 2012

See also: Ad Click

CIMM DEFINITION: A measurement of a user-initiated action of responding to an ad element which generally causes an intra-site redirect or content change. In-unit clicks are usually tracked via a 302 redirect. Also known as click-downs, click-ups and click-withins. (Source: IAB)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

See also: Composite Video, Component Video

CIMM DEFINITION: An analog video signal that has two separate components – luma for luminance and chroma for color and offers better signal quality than a composite video which combines the two signals into one with lower quality.

S Video abbr Separate Video

See also: Ad Manager, Cloud Computing
CIMM DEFINITION: A model of software deployment where a software provider licenses an application for use as a service On-Demand. (Source: Wikipedia)

SaaS abbr Software as a Service

See also: Trick Play

CIMM DEFINITION: Any live viewing plus any playback within the same broadcast day.

Same Day Viewing

CIMM DEFINITION: A subset of a universe whose properties are studied to gain information about that universe. (Source: IAB)

Sample

See also: Coupons

CIMM DEFINITION: In such services as VOD, samples are like coupons. They are clickable overlays or enhancements before, during or after a video ad whereby a viewer can request products, get more information, or receive a coupon.

Sample (in Advertising)

See also: Census

CIMM DEFINITION: A statistically stable, randomly selected subset of a full census or population whose behavior is a projectable prototype of the behavior of the full population or census.

2: Set-Top Boxes or households randomly selected from a universe to represent that universe. (Source: Kantar Media Audiences)

Sample (in Measurement)

CIMM DEFINITION: The source from which the sample is drawn.

Sampling Frame

In-Unit Click

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