Google Goggles

July 24, 2012

See also: Bar Code, QR Codes

CIMM DEFINITION: A visual search application for Androids and iPhones from Google that identifies objects by taking their pictures. Artworks and books are matched by their images, while stores, buildings and landmarks are identified by their image combined with the GPS and compass coordinates captured by the phone. (Source: www.pcmag.com)

CIMM DEFINITION: Digital mobile radio technology permitting moderate data rates along with voice communication. Evolution from the GSM standard. (Source: IAB)


July 24, 2012

See also: Surfing

CIMM DEFINITION: The act of constantly flipping through TV channels, watching several shows at once, brought on by the ease of Remote Control units and the wider viewing selection offered by cable TV. (Source: Nielsen)

Gross Exposures

July 24, 2012

CIMM DEFINITION: The total number of times an ad is served, including duplicate downloads to the same person. (Source: IAB)

Gross Impressions

July 24, 2012

See also: Delivery

CIMM DEFINITION: The total duplicated whole number of homes, Set-Top Boxes  or target audience delivered for a certain time period, daypart, program or any piece of content. Often expressed in thousands. Reach of Households in Thousands (in thousands) X The Average Frequency equals Gross Impressions.

2: The aggregate number of households / Set-Top Boxes  exposed to the schedule of spots. (Source: Kantar Media Audiences)

Gross Interaction Rate

July 24, 2012

CIMM DEFINITION: The number of total interactions with an iTV application expressed as a percent of total households / STB universe exposed to a specific iTV campaign or period of time. (Source: Canoe)

Gross Rating Points

July 24, 2012

See also: Rating, Digital GRP

CIMM DEFINITION: The total of all the ratings for all the shows or ads bought in an advertiser’s contract reported as a gross number. Originally a television term, now it has adopted it for internet video as well leading to a cross platform measurement tool for advertisers who buy both television and online video. Reach X Average Frequency equals Total GRPs

2: The sum of ratings achieved by a given spot or campaign utilized as a measure of advertising weight. (Source: Kantar Media Audiences)

3: The sum of the rating points for the spots in a campaign. (Source: TRA)

Gross Screen View

July 24, 2012

CIMM DEFINITION: The total number of screen views in a session or campaign. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Gross Session Time Spent

July 24, 2012

CIMM DEFINITION: The total number of seconds spent by all viewers exposed to and/or engaged with the interactive session. Calculated by multiplying the viewers by the average length of screen view. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See CDMA, LTE, Spectrum Spread

CIMM DEFINITION: A competing wireless technology with CDMA. Technically, GSM is a specification of an entire wireless network infrastructure, while CDMA relates only to the air interface — the radio portion of the technology.

2: The wireless telephone standard in Europe and most of the rest of the world outside North America; also used by T-Mobile and AT&T, among other US operators. (Source: IAB)