G

Gamification

July 24, 2012

CIMM DEFINITION: The integration of gaming mechanics, software, attributes or dynamics into a media platform, content or program with the intent of making the interface or content more engaging to the user.

Gaps

July 24, 2012

See also: Faulting, Flagged Faults, Un-Flagged Faults

CIMM DEFINITION: Segment of time in which the state of a Set-Top Box is unknown and no data is being reported. (Source: Nielsen)

Gateways

July 24, 2012

CIMM DEFINITION: A network node that provides a connection or entry way to another network. An example is an ISP which connects the computer to the internet.

2: Deployed routers (Source: Visible World)

Geo-Fencing

July 24, 2012

See also: Location-Based Mobile Ads, Addressable Advertising

CIMM DEFINITION: An opt-in mobile feature where a user indicates interests. When they are in the geographic vicinity of something pertaining to those interests they are fed a text message about it. Currently fencing is capable within 1/2 mile radius of an urban store and one mile radius of suburban store. A form of mobile advertising.

Geographic Weighting

July 24, 2012

CIMM DEFINITION: The statistical readjustment of a sample – whether homes or Set-Top Boxes  – to better replicate the actual universe footprint and improve projections from the data.

Geosynchronous Orbit

July 24, 2012

CIMM DEFINITION: When launched, a satellite orbit around the Earth with a speed that allows the satellite to make a complete orbit of the Earth exactly every 24 hours. As such, they are in the same position relative to the Earth at all times, barring any unforeseen problems. This means that satellite dishes only have to be aimed at the satellites they use one time, making the whole system possible. (Source: http://www.essortment.com)

Geotargeting

July 24, 2012

CIMM DEFINITION: Displaying (or preventing the display of) content based on automated or assumed knowledge of an end user‘s position in the real world. Relevant to both PC and mobile data services. (Source: IAB)

CIMM DEFINITION: A standard web graphic format which uses compression to store and display images. (Source: IAB)

Gigabyte

July 24, 2012

CIMM DEFINITION: A unit of data measurement, computer memory or storage capacity.

NOTE – One gigabyte equals 1000 megabytes. (Source: IAB)

Gold Farming

July 24, 2012

See also: Playbourer, Digital Sweatshop, Electronic Sweatshop

CIMM DEFINITION: The act of playing a massively multiplayer online game to acquire in-game currency that other players purchase in exchange for real-world money. (Source: www.wikipedia.org)

NOTE – People in China and in other developing nations have held full-time employment as gold farmers. While most game operators expressly ban the practice of selling in-game currency for real-world cash, gold farming is lucrative because it takes advantage of economic inequality and the fact that much time is needed to earn in-game currency. Rich, developed country players, wishing to save many hours of playing time, may be willing to pay substantial sums to the developing country gold farmers. In 2009 the global market for gold farming was valued at around $3bn annually. (Source: www.wikipedia.org)

Google Goggles

July 24, 2012

See also: Bar Code, QR Codes

CIMM DEFINITION: A visual search application for Androids and iPhones from Google that identifies objects by taking their pictures. Artworks and books are matched by their images, while stores, buildings and landmarks are identified by their image combined with the GPS and compass coordinates captured by the phone. (Source: www.pcmag.com)

CIMM DEFINITION: Digital mobile radio technology permitting moderate data rates along with voice communication. Evolution from the GSM standard. (Source: IAB)

Grazing

July 24, 2012

See also: Surfing

CIMM DEFINITION: The act of constantly flipping through TV channels, watching several shows at once, brought on by the ease of Remote Control units and the wider viewing selection offered by cable TV. (Source: Nielsen)

Gross Exposures

July 24, 2012

CIMM DEFINITION: The total number of times an ad is served, including duplicate downloads to the same person. (Source: IAB)

Gross Impressions

July 24, 2012

See also: Delivery

CIMM DEFINITION: The total duplicated whole number of homes, Set-Top Boxes  or target audience delivered for a certain time period, daypart, program or any piece of content. Often expressed in thousands. Reach of Households in Thousands (in thousands) X The Average Frequency equals Gross Impressions.

2: The aggregate number of households / Set-Top Boxes  exposed to the schedule of spots. (Source: Kantar Media Audiences)

Gross Interaction Rate

July 24, 2012

CIMM DEFINITION: The number of total interactions with an iTV application expressed as a percent of total households / STB universe exposed to a specific iTV campaign or period of time. (Source: Canoe)

Gross Rating Points

July 24, 2012

See also: Rating, Digital GRP

CIMM DEFINITION: The total of all the ratings for all the shows or ads bought in an advertiser’s contract reported as a gross number. Originally a television term, now it has adopted it for internet video as well leading to a cross platform measurement tool for advertisers who buy both television and online video. Reach X Average Frequency equals Total GRPs

2: The sum of ratings achieved by a given spot or campaign utilized as a measure of advertising weight. (Source: Kantar Media Audiences)

3: The sum of the rating points for the spots in a campaign. (Source: TRA)

Gross Screen View

July 24, 2012

CIMM DEFINITION: The total number of screen views in a session or campaign. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Gross Session Time Spent

July 24, 2012

CIMM DEFINITION: The total number of seconds spent by all viewers exposed to and/or engaged with the interactive session. Calculated by multiplying the viewers by the average length of screen view. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See CDMA, LTE, Spectrum Spread

CIMM DEFINITION: A competing wireless technology with CDMA. Technically, GSM is a specification of an entire wireless network infrastructure, while CDMA relates only to the air interface — the radio portion of the technology.

2: The wireless telephone standard in Europe and most of the rest of the world outside North America; also used by T-Mobile and AT&T, among other US operators. (Source: IAB)

CIMM DEFINITION: A Nielsen initiative designed to improve people meter technology. The initiative includes the development of four new audience metering technologies designed to deal with all of the conceivable challenges involved in measuring the viewing behavior of contemporary consumer households particularly cross platform – mobile, wireless and internet-based media with traditional television viewing. (Source: www.Mediapost.com)

gTLD abbr Generic TLD

July 24, 2012

See also: Top Level Domain, country level TLD

CIMM DEFINITION: A top level internet address that identifies the site as belonging to a particular domain class. Examples are .com (commercial), .net (internet service providers) and .gov (US government).

Guerilla Marketing

July 24, 2012

CIMM DEFINITION: An advertising campaign tactic involving the placement of often humorous brand-related messages in unexpected places either online or in the real world; intended to provoke word-of-mouth and build buzz. (Source: IAB)

See also: User Interface

CIMM DEFINITION: A more easily understandable type of user interface where icons can be used instead of text making access to various applications intuitive to the user.

2: A way of enabling users to interact with the computer using visual icons and a mouse rather than a command-line prompt/interpreter. (Source: IAB)

CIMM DEFINITION: Persistent ID by device or household that is a unique 128 bit number. Windows based.

2: A unique and persistent number that may be associated with a device, household or entity. (Source: MRC)