July 24, 2012

CIMM DEFINITION: The integration of gaming mechanics, software, attributes or dynamics into a media platform, content or program with the intent of making the interface or content more engaging to the user.


July 24, 2012

See also: Faulting, Flagged Faults, Un-Flagged Faults

CIMM DEFINITION: Segment of time in which the state of a Set-Top Box is unknown and no data is being reported. (Source: Nielsen)


July 24, 2012

CIMM DEFINITION: A network node that provides a connection or entry way to another network. An example is an ISP which connects the computer to the internet.

2: Deployed routers (Source: Visible World)


July 24, 2012

See also: Location-Based Mobile Ads, Addressable Advertising

CIMM DEFINITION: An opt-in mobile feature where a user indicates interests. When they are in the geographic vicinity of something pertaining to those interests they are fed a text message about it. Currently fencing is capable within 1/2 mile radius of an urban store and one mile radius of suburban store. A form of mobile advertising.

Geographic Weighting

July 24, 2012

CIMM DEFINITION: The statistical readjustment of a sample – whether homes or Set-Top Boxes  – to better replicate the actual universe footprint and improve projections from the data.

Geosynchronous Orbit

July 24, 2012

CIMM DEFINITION: When launched, a satellite orbit around the Earth with a speed that allows the satellite to make a complete orbit of the Earth exactly every 24 hours. As such, they are in the same position relative to the Earth at all times, barring any unforeseen problems. This means that satellite dishes only have to be aimed at the satellites they use one time, making the whole system possible. (Source: http://www.essortment.com)


July 24, 2012

CIMM DEFINITION: Displaying (or preventing the display of) content based on automated or assumed knowledge of an end user‘s position in the real world. Relevant to both PC and mobile data services. (Source: IAB)

CIMM DEFINITION: A standard web graphic format which uses compression to store and display images. (Source: IAB)


July 24, 2012

CIMM DEFINITION: A unit of data measurement, computer memory or storage capacity.

NOTE – One gigabyte equals 1000 megabytes. (Source: IAB)

Gold Farming

July 24, 2012

See also: Playbourer, Digital Sweatshop, Electronic Sweatshop

CIMM DEFINITION: The act of playing a massively multiplayer online game to acquire in-game currency that other players purchase in exchange for real-world money. (Source: www.wikipedia.org)

NOTE – People in China and in other developing nations have held full-time employment as gold farmers. While most game operators expressly ban the practice of selling in-game currency for real-world cash, gold farming is lucrative because it takes advantage of economic inequality and the fact that much time is needed to earn in-game currency. Rich, developed country players, wishing to save many hours of playing time, may be willing to pay substantial sums to the developing country gold farmers. In 2009 the global market for gold farming was valued at around $3bn annually. (Source: www.wikipedia.org)