Gross Impressions

July 24, 2012

See also: Delivery

CIMM DEFINITION: The total duplicated whole number of homes, Set-Top Boxes  or target audience delivered for a certain time period, daypart, program or any piece of content. Often expressed in thousands. Reach of Households in Thousands (in thousands) X The Average Frequency equals Gross Impressions.

2: The aggregate number of households / Set-Top Boxes  exposed to the schedule of spots. (Source: Kantar Media Audiences)