Gross Impressions

July 24, 2012

See also: Delivery

CIMM DEFINITION: The total duplicated whole number of homes, Set-Top Boxes or target audience delivered for a certain time period, daypart, program or any piece of content. Often expressed in thousands. Reach of Households in Thousands (in thousands) X The Average Frequency equals Gross Impressions.

2: The aggregate number of households / Set-Top Boxes exposed to the schedule of spots. (Source: Kantar Media Audiences)

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Gross Impressions

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