See also: Rating, Digital GRP

CIMM DEFINITION: The total of all the ratings for all the shows or ads bought in an advertiser’s contract reported as a gross number. Originally a television term, now it has adopted it for internet video as well leading to a cross platform measurement tool for advertisers who buy both television and online video. Reach X Average Frequency equals Total GRPs

2: The sum of ratings achieved by a given spot or campaign utilized as a measure of advertising weight. (Source: Kantar Media Audiences)

3: The sum of the rating points for the spots in a campaign. (Source: TRA)