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See also: Custom Encryption

CIMM DEFINITION: A protection procedure where an algorithm is inserted into a process or dataset that will allow access to the content only to those who have the security key.

2: “A form of encoding transmitted data for security purposes. It normally requires the decryption “key” to decipher the transmission upon receipt. The level of security is dependent on the complexity of the key used. A method used to translate plaintext into ciphertext.” (Source: CableLabs)

3: “A process used to obfuscate information often used with MAC ID and / or system supplied keys.” (Source: Nielsen)

4: Securing digital information so that it is unreadable without the use of digital keys. (Source: IAB)

CIMM DEFINITION: The amount of attention and involvement a viewer gives to content. The greater the attention and involvement, the more likely that viewer will retain memories and will feel more predisposed to that content, whether a program, commercial, product or a video.

CIMM DEFINITION: Universally used button (typically RED) that is both on-screen and on the remote to signal that there is interactive (value added) content associated with the program.  Does not have to be branded to a specific provider. ITV content is mandated to use it, mostly seen in Europe on the BSkyB Platform.

NOTE – See http://www.broadbandbananas.com/vvenhanced.html for examples of this kind of “universal” button usage.

See also: Advanced Set-Top Box, Digital Set-Top Box, All-In-One Set-Top Box, Integrated Set-Top Box, Set-Top Box

CIMM DEFINITION: Another name for an Advanced Set-Top Box. These boxes all have backchannel return path as well as online and VOD capabilities.

NOTE – Also known as Smart TV Set-Top Box, Thick Boxes.

CIMM DEFINITION: An interactive application that runs in synchronization with linear video. The interactive application is typically delivered as an EBIF application and executed by the EBIF User Agent on the Set-Top Box . Examples of Enhancements include overlay of RFI with a spot ad. A CableLabs standard. (Source: FourthWall Media)

See also: Interactive Programming Guide

CIMM DEFINITION: An electronic program guide is an application that displays television program information, including program name, start time, and duration. (Source: CableLabs)

2: Same as an Interactive Programming Guide. Enables digital television viewers to search, filter and customize program listings and access content. (Source: mcobject.com)

3: An on-screen guide of television programming and other On-Demand content and services which users may navigate and select by means of their Remote Control or similar device. (Source: Nielsen)

4: Often refers to the scrolling non-interactive guide like the TV Guide Channel.

5: An application that allows the viewer to interactively select their television programming. The development of applications enhancing the EPG such as dynamic video selection, recording options and more, is a high growth area. Currently, the EPG allows the viewer to also access summaries of shows, the ability to set recording times, show program length and names of crew members, as well as the ability to select content via categories. More advanced EPG (also called Interactive Programming Guides -IPGs) applications enable the viewer to select shows to record over several weeks every time a show or a selected movie star appears on the schedule Ultimately, EPGs will enable the TV set to learn the viewing habits of its user and suggest viewing schedules. (Source: itvt.com/glossary)

See also: Crowd funding, Hyper Funding, Crowd Financing

CIMM DEFINITION: Often used interchangeably with Crowd funding where many small contributors or investors fund a project, program, idea, business or campaign, for example, via the internet, however this form of funding is considered an investment which also provides an equity stake for the contributor.

CIMM DEFINITION:  A business or organization that provides the e-mail campaign delivery technology. ESPs may also provide services for marketing, advertising and general communication purposes. (Source: IAB)

CIMM DEFINITION: A networking technology that links computers together in local area networks. (Source: IAB)