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CIMM DEFINITION: A predetermined set of rules governing how raw data collected is modified to ensure it is complete, accurate and consistent. Editing rules may be used to check that essential fields are populated, verify values fall within pre-established limits, or identify the existence of duplicate records, among other things. (Source: MRC)

See also: Targeted Effective CPM, Cost Per Effective Impression

CIMM DEFINITION: The cost per thousand impressions achieved against a traditional audience segment(s) broadly defined in terms of age and / or gender. (Source: Visible World)

2: Can also be known as eCPM

See also: Reach & Frequency, Targeted Effective Frequency

CIMM DEFINITION: The percentage of the audience segment that are exposed to a commercial. (Source: Visible World).

CIMM DEFINITION: A protocol used to transport ETV applications.  The protocol integrates application signaling and media content timelines to allow for their synchronized delivery in a single MPEG stream. (Source: Definition currently under review by CableLabs)

CIMM DEFINITION: The full range of electromagnetic energy that can be radiated, as defined by frequency (f), or wavelength , which is the inverse of frequency. In terms of frequency, the spectrum begins at almost zero (0) and extends to infinity. In terms of wavelength, the spectrum begins at almost zero and extends to infinity, but in reverse. The portion of the spectrum currently usable for telecommunications includes electricity, radio, and infrared light. (Source: http://computer.yourdictionary.com)

See also: Digital Sweatshop, Playbourer, Gold Farming

CIMM DEFINITION: Also known as a Digital Sweatshop, it is a pejorative term describing a company or entity that exploits digital workers by under-paying them, extending the hours of their workday without commensurate compensation or other violations of federal or state Labor Laws. 

See also: Digital Tokens, Security Tokens

CIMM DEFINITION: Electronic equipment that acts as a digital key or currency. It provides a secure way of accessing valuable content or data.

CIMM DEFINITION: Formerly known as On Device Meter, Electronic Mobile Measurement is a comprehensive mobile metering and reporting solution. It provides audience measurement and analytics for Android and iOS mobile devices.  This project is a foundational part of Nielsen’s 3-screen reporting (measurement across TV, Internet, and Mobile).  Coupled with the current NetView capabilities, this program will allow our Watch and Buy clients to analyze internet and application usage across the entire digital landscape. (Source: Nielsen)

See also: Codec

CIMM DEFINITION: An encoder is hardware or software that places special code onto content for the purposes of identification, standardization, speed, anonymization, measurement or security.

2: A hardware or software service that inserts a code or watermark into an audio or video signal. (Source: Nielsen)

3: A hardware or software application used to compress audio and video signals for the purpose of streaming. (Source: IAB)