A/P Meter

July 21, 2012

CIMM DEFINITION: A meter that monitors a television set by examining the content of what is watched, independent of the delivery path or tuning mechanism. The meter reads an active code embedded in a television audio or video signal that uniquely identifies the program content. In the absence of an active code, it develops an event signature through video pattern definition and recognition that is then matched to a database of signatures taken during the same time period at reference sites for each and every channel for which Nielsen generates ratings. (Source: Nielsen)

NOTE – Stands for Active / Passive meter.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

A/P Meter

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