15 Minute CVI

July 24, 2012

See also: Commercial Video Index

CIMM DEFINITION: Ratio of commercial rating to 15 minutes program rating (audience retention) available at spot level. Commercial rating / program rating for the fifteen minutes surrounding the spot. This normalizes CVI for any dramatic fluctuations in viewing throughout the program. (Source: TIVO)

302 Redirect

July 23, 2012

CIMM DEFINITION: The process of a server sending a browser the location of a requested ad, rather than sending the ad itself. Ad servers use 302 redirects to allow them to track activities such as ad requests or ad clicks. (Source: IAB)


July 23, 2012

CIMM DEFINITION: A form of advanced digital television where images in content appear three dimensional with the use of special glasses.

2: 3D television employs some form of stereoscopy and a special viewing device to project a television program into a realistic three-dimensional field.


July 23, 2012

See also: 4G, WIMAX, HSPA

CIMM DEFINITION: A generation of cellphone mobile communication standards, whether it is the phone itself or the network the signal is carried on.

2: The Third Generation mobile network infrastructure. As of 2007 being deployed (or already deployed) by mobile operators in most of Europe, East Asia, and North America. Supports much higher data speeds than previous mobile networks, in some cases approaching wired broadband connections. (Source: IAB)

NOTE – The higher the number next to the G, the newer, and presumably faster, is the network the device is using. (But when Apple calls a product 4G, that means it is the fourth generation of that device, but not necessarily that it works on a 4G network, although sometimes it does.) Not all 4G is created equal. Different carriers use different kinds of 4G. In terms of speed, the technologies, rated from fastest to slowest, are LTE, WiMax and HSPA+. After that come EVDO and EDGE, which are 3G. RootMetrics, a company that measures mobile network performance, tested in 42 markets and found that the fastest provider over all was Verizon (it has the most LTE), followed by AT&T, then T-Mobile and Sprint. Caveats: 1. Not every city has 4G from every carrier. 2. You need a phone that receives the 4G network and not all do. 3. The speed of a network doesn’t matter if you can’t get a signal. (Source:


July 24, 2012

See also: 3G, WIMAX, HSPA

CIMM DEFINITION: The fourth generation of cellphone mobile communication standards, considered faster than 3G.

A La Carte

July 21, 2012

See also: Tier, Tiering

CIMM DEFINITION: Refers to a model for cable companies to allow subscribers to select to which television channels, pay tv, specialty channels they would like to have access. This is in opposition to the large package deals currently prevalent in American cable deals, which often result in consumers paying for additional channels irrelevant to their interests. (Source:


July 21, 2012

CIMM Definition: When a user leaves a shopping cart with something in it prior to completing the transaction. (Source IAB)