News
The Drum – Streaming summer: 79% of Americans plan to stick with streaming TV
Marketing Dive – What AVOD’s growth means for marketers in search of evolving consumers
Cross-Screen Media – CIMM’s CEO Jane Clarke On The Building Blocks of Cross-Media Measurement
MediaPost – CIMM Day 1: Essence Media Chief Calls For ‘Wholesale’ Measurement Change
MediaPost – Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke
CIMM STUDY IDENTIFIES BEST PRACTICES FOR INTEGRATION OF SET TOP BOX AND SMART TV DATA
TV Attribution Outcomes Vary Widely Among Providers Due To Inconsistent Data Inputs
The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement (AdExchanger)
2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26% (MediaPost)
The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic (The New York Times)
