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Study Reveals Strong Consensus That Multi-Currency Transition Should Deliver Important Benefits, But Systems and Processes Need to Evolve

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CIMM Names Tameka Kee As Deputy Managing Director

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CIMM Establishes Five New Working Groups to Support Cross-Media Measurement

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EACA and WFA Join International Knowledge Exchange on Audience Measurement, Metrics and Data

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Pete Doe of Xandr Joins Board of Directors at CIMM, the Coalition For Innovative Media Measurement

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CIMM, ANA and 4A’s Launch Joint Study To Explore Industry Transition To A Multi-Currency TV Market

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CIMM and egta Launch International Knowledge Exchange on Audience Measurement

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CIMM Announces Development of A Guide to Converged TV Measurement Providers In The US

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CIMM and the ARF Release Lexicon 4.0: A Common Language for Media Measurement

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CIMM Launches Study To Assess Method For Assigning Person Level Demographics To Machine-Level TV Exposure Datasets

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MediaPost – Are We Ready To Take The Red Pill?

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The Drum – Streaming summer: 79% of Americans plan to stick with streaming TV

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CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.

Learn More Here