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Category: Press Coverage

External coverage

MediaPost – Are We Ready To Take The Red Pill?

The Drum – Streaming summer: 79% of Americans plan to stick with streaming TV

Marketing Dive – What AVOD’s growth means for marketers in search of evolving consumers

Cross-Screen Media – CIMM’s CEO Jane Clarke On The Building Blocks of Cross-Media Measurement

MediaPost – CIMM Day 1: Essence Media Chief Calls For ‘Wholesale’ Measurement Change

MediaPost – Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke

The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement (AdExchanger)

TV ads are facing a watershed moment (Star Tribune)

2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26% (MediaPost)

The TV Commercial, Once Advertising’s Main Event, Suffers in the Pandemic (The New York Times)

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CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.

Learn More Here