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Category: CIMM Archive

All CIMM posts before 2018

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology (The Broadcast Bridge)

Get Ready for EIDR 3.0 (MESA Alliance)

Optimism in the Face of Change at the ARF Audience x Science Conference (Media Village)

TruSignal CEO David Dowhan Joins DMA Council for Data Integrity (MarTechSeries)

Data & Marketing Association Launches Data-Quality Initiative (Associations NOW)

Industry Bodies Partner to Create Audience Data Quality Label (ResearchLive)

The Future of Audience Measurement is Getting Clearer, but Nielsen May Not Carry the Torch (TheDRUM)

Trade Groups to Offer FDA-Like ‘Nutrition Labels’ for Data Quality (MediaPost)

Advertisers and Media Companies: It’s Time to Embed Identifiers in Your Video Assets (AdExchanger)

Ad-ID Partners With Dial Report To Improve Ad Attribution (InsideRadio)

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