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Strategic Review of Content Measurement (Executive Summary)

This Report undertook a strategic review of content measurement, including building a CIMMscape of vendors in the content measurement ecosystem and conducting a strategic review, detailing both requirements and a solutions architecture, to meet one of the most challenging use cases: measuring viewer journeys.

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Strategic Review of Content Measurement (Executive Summary)

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CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.

Learn More Here