Member Portal
  • Public Research
  • Executive Summaries, Improvements, Measurement & Currency

Strategic Review of Content Measurement (Executive Summary)

This Report undertook a strategic review of content measurement, including building a CIMMscape of vendors in the content measurement ecosystem and conducting a strategic review, detailing both requirements and a solutions architecture, to meet one of the most challenging use cases: measuring viewer journeys.

Download the
Full Document

Strategic Review of Content Measurement (Executive Summary)

More Research from CIMM

Identity Resolution for Advanced TV and Video Advertising

Read More

CIMM Study Identifies Solutions for Challenges Facing Big Data Measurement Methodologies and Metrics

Read More

Strategic Review of Content Measurement

Read More
Search

© 2024 Coalition for Innovative Media Measurement

Privacy Policy

follow CIMM

X-twitter Youtube

CIMM and The Attention Council (TAC) are joining forces!

TAC is relaunching  as a new, high-profile industry Working Group within CIMM. 

The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.

Learn More Here