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See also: Second-by-second Rating

CIMM DEFINITION: That a tuning event said to occur at a specific time really did occur at that time. (Source: TRA)

CIMM DEFINITION: The details of the contract accompanying an insertion order. See iab.net for voluntary guidelines for standard terms & conditions for Internet advertising for media buys. (Source: IAB)

See also: Over The Air

CIMM DEFINITION: Often referred to as broadcast television it is the ability to transmit television signals through the atmosphere and an antenna without the use of satellite or cable. Does not require a subscription and is offered free to view as long as you have the equipment. Considered an older form of television distribution.

CIMM DEFINITION: The abrogation of distribution, content or any other rights of an entity in a specific geographical area whether they are licensed or granted by law.

See also: Texting, Short Message Service

CIMM DEFINITION: The common term for the sending of “short” (160 characters or fewer) text messages, using the Short Message Service, from mobile phones. (Source: IAB)

See also: Text Messaging, Short Message Service

CIMM DEFINITION: The act of text messaging.

CIMM DEFINITION: The delivery of a text-based advertisement to a browser. To compensate for slow Internet connections, visitors may disable “auto load images” in their graphical browser. When they reach a page that contains an advertisement, they see a marker and the advertiser’s message in text format in place of the graphical ad. Additionally, if a user has a text-only browser, only textual ads are delivered and recorded as textual ad impressions. (Source: IAB)

See also: Advanced Set-Top Box, Set-Top Box

CIMM DEFINITION: Casual term for Advanced Set-Top Box.

See also: Set-Top Box, Broadcast Set-Top Box

CIMM DEFINITION: Another term for Broadcast TV Set-Top Box or Analog.

2: Also used to refer to STBs that may not have a tuner. (Source: TIVO)