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See also: Effective Frequency, Reach & Frequency

CIMM DEFINITION: The average number of times an advertiser specific target segment is exposed to a targeted commercial. (Source: Visible World).

See also: Effective Reach, Reach & Frequency

CIMM DEFINITION: The total number of households within an advertiser specific target segment(s) that are exposed with an effective frequency. (Source: Visible World).

See also: User Datagram Protocol

CIMM DEFINITION: A set of rules (protocol) used along with the Internet Protocol (IP) to send data in the form of message units between computers over the Internet. While IP takes care of handling the actual delivery of the data, TCP takes care of keeping track of the individual units of data (called packets) that a message is divided into for efficient routing through the Internet. (Source: Searchnetworking.techtarget.com)

CIMM DEFINITION: Part of series of protocols designed to connect different computer networks enabling functions such as email and data file transfers. (Source: MRC)

2: The software protocols that run the Internet, determining how packets of data travel from origin to destination. (Source: IAB)

See also: TDMA

CIMM DEFINITION: A type of multiplexing that combines data streams by assigning each stream a different time slot in a set. TDM repeatedly transmits a fixed sequence of time slots over a single transmission channel. (Source; www.Webopedia.com)

See also: Spread Spectrum, LTE, GSM, CDMA

CIMM DEFINIION: A technology for delivering digital wireless service using time-division multiplexing (TDM). TDMA works by dividing a radio frequency into time slots and then allocating slots to multiple calls. In this way, a single frequency can support multiple, simultaneous data channels. TDMA is used by the GSM digital cellular system. (Source; www.Webopedia.com)

CIMM DEFINITION: An abbreviated term referring to a telecommunications or telephone company. (Source: Nielsen)

See also: Data Type

CIMM DEFINITION: The viewership and usage data provided by Telephone company video providers.

CIMM DEFINITION: A satellite ground station with multiple antennas that functions as a hub that connects a satellite with a terrestrial telecommunications network. Teleports may provide various broadcasting services among other telecommunications functions, such as uploading computer programs or issuing commands over an uplink to a satellite. (Source: www.wikipedia.com)

2: A hypothetical method of transportation in which matter or information is dematerialized, usually instantaneously, at one point and recreated at another. (Source: www.thefreedictionary.com)