Third-Party Ad Server
CIMM DEFINITION: Independent outsourced companies that specialize in managing, maintaining, serving, tracking, and analyzing the results of online ad campaigns. They deliver targeted advertising that can be tailored to consumers’ declared or predicted characteristics or preferences. (Source: IAB)
Throughput
CIMM DEFINITION: The amount of data transmitted through Internet connectors in response to a given request. (Source: IAB)
Tier, Tiering
See also: A la Carte
CIMM DEFINITION: The packaging of channels or service options sold as a group of channels or as a level of service.
Tiered Plan
See also: Tiers of Service
CIMM DEFINITION: Mobile phone packages with varying amounts of minutes, instant messages and data. The more time and data you buy, the more you pay. (Source: NYTimes.com)
Tiers of Services
See also: Tiered Plan
CIMM DEFINITION: A pricing structure that enables the consumer to select services or content on media platforms that are collected into sub-sets that are offered as increasingly more expensive levels.
Time / Date Stamps
CIMM DEFINITION: Unique codes inserted into content to help identify the time and date of the exposure for tracking purposes. Also referred to as Time Codes.
Time Adjustment
See also: Clock Drift
CIMM DEFINITION: Clocks in Set-Top Boxes may be logged differently and may have clock drift. Processors must standardize the various clock times as part of the measurement process.
Time Duration of the Interactive Session
CIMM DEFINITION: The length of time that the interactive session is available during a TV advertising spot or TV programming. Length of time may vary per application. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
Time Out
See also: Time Out Total, Time Out Rate
CIMM DEFINITION: The instance when an interaction session timed out as a result of no viewer response. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
Time Out Rate
See also: Time Out Total, Time Out
CIMM DEFINITION: The number of time outs as a percentage of impressions. Calculated by dividing the Time Out total count with the total number of impressions. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
