CIMM DEFINITION: The length of time that the interactive session is available during a TV advertising spot or TV programming. Length of time may vary per application. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
CIMM DEFINITION: The length of time that the interactive session is available during a TV advertising spot or TV programming. Length of time may vary per application. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)