Telescoping

July 24, 2012

See also: Advanced Advertising, Interactive Advertising

CIMM DEFINITION: A form of interactive or advanced advertising in which the viewer can link from a video on a channel to deeper content, such as Video On-Demand or a website for more information and possible purchase.

2: Form of advanced TV advertising in which linear programming leads a viewer to a corresponding video asset within a VOD environment. (Source: Nielsen)

3: Video ad unit(s) associated with or accessible from video commercials, display ads or overlays, which provide more in-depth product information.

4: A form of interactivity where the viewer can link from the interactive asset or application on display to corresponding content, such as a VOD channel, a website, or a new interactive session content. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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