See also: Advanced Advertising, Interactive Advertising

CIMM DEFINITION: A form of interactive or advanced advertising in which the viewer can link from a video on a channel to deeper content, such as Video On-Demand or a website for more information and possible purchase.

2: Form of advanced TV advertising in which linear programming leads a viewer to a corresponding video asset within a VOD environment. (Source: Nielsen)

3: Video ad unit(s) associated with or accessible from video commercials, display ads or overlays, which provide more in-depth product information.

4: A form of interactivity where the viewer can link from the interactive asset or application on display to corresponding content, such as a VOD channel, a website, or a new interactive session content. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)