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CIMM DEFINITION: In Interactive measurement, it is the measurement of the unduplicated total visits as well as duration for the entry point and overall interactive experience. (Source: Kantar Media Services)

CIMM DEFINITION: It is the ability to customize an advertising campaign dynamically in real-time so it is more effective and impactful. (Source: Visible World)

See also: Outage

CIMM DEFINITION: A readjusting of the Set-Top Box where the box is turned off and then on to help recalibrate it. All data can be lost during a reboot.

CIMM DEFINITION: VOD content that is identical to live linear telecast (including all national commercials and Nielsen watermarks). Viewing of content within 7 days of telecast credits to Nielsen linear telecast audience estimates. (Source: Nielsen)

See also: Trick Play

CIMM DEFINITION: A piece of content that is or has been recorded and is available for playback.

CIMM DEFINITION: Information that may be associated with tuning event records during the enrichment process. An example would be program schedule data. (Source: MRC)

CIMM DEFINITION: Fees paid by advertisers for delivering a qualified sales lead or purchase inquiry. (Source: IAB)

See also: Referring Page

CIMM DEFINITION: A referring page, or referral link is a place from which the user clicked to get to the current page. In other words, since a hyperlink connects one URL to another, in clicking on a link the browser moves from the referring URL to the destination URL. Also known as source of a visit. (Source: IAB)

See also: Referral Link

CIMM DEFINITION: Another term for a Referral Link. (Source: IAB)