See also: Cume %
CIMM DEFINITION: The percentage of unduplicated homes, Set-Top Boxes or viewers who have viewed or tuned at least once during a time period or program or any piece of content.
See also: Cume %
CIMM DEFINITION: The percentage of unduplicated homes, Set-Top Boxes or viewers who have viewed or tuned at least once during a time period or program or any piece of content.