Section: R

CIMM DEFINITION: A process for site visitors to enter information about themselves. Sites use registration data to enable or enhance targeting of content and ads. Registration can be required or voluntary. (Source: IAB)

CIMM DEFINITION: A separate hand held device that is electronically connected to media equipment to help control utilization preferences (such as channel choice) from a certain distance.

2: A device which issues commands to any other device (TV, STB, Stereo etc) enabling the user to control functionality from a distance. (Source: Nielsen)

NOTE – There is data in the Remote Control that can help with Set-Top Box on / TV off measurement, among other things.

NOTE – Data normally stored on STB, not remote. (Source: TIVO)

NOTE – Extant Remote Controls shipped used with Cisco and Motorola STBs do not store data. Also, the TV control signals sent by the remote to control the TV are filtered by the low-level IR drivers in the STB, and not accessible. (Source: FourthWall Media)

NOTE – The use of the on / off button on the remote is problematic since it acts as a toggle and is not the only way to turn on / off the set. It will be very easy to get out of sync using this button. (Source: Invidi)

See also: Remote

CIMM DEFINITION: Also referred to as remote key presses, the action of pressing keys or buttons on the remote as part of the viewer usage whether to change a channel, use the DVR, turn the set or box on or off, etc. “Clicks” are often captured by the service provider to execute transactions (e.g., deliver Video On-Demand), to change channels or measure channel usage.

2: “The number of STB exposures in which the user interacted with an AdWidget via clicking at least one key on the Remote Control. Also called Total Remote Clicks.” (Source: FourthWall Media)

3: “A metric measuring engagement with interactive content or advertising enhancements.” (Source: FourthWall Media)

NOTE – Not always available to the data processor and often not granular enough. Eventually need to standardize it and store the data.

See also: Remote Clicks

CIMM DEFINITION: Also referred to as Remote Clicks, the action of pressing keys or buttons on the remote as part of the viewer usage whether to change a channel, use the DVR, turn the set or box on or off, etc. “Clicks” are often captured by the service provider to execute transactions (e.g., deliver Video On-Demand), to change channels or measure channel usage.

CIMM DEFINITION: A unique visitor who has accessed a Web site more than once over a specific time period. (Source: IAB)

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by minute (minute-by-minute). (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Broadcasting Day

CIMM DEFINITION: The 24-hour day definition used for validating tuning records and applying context to tuning behavior. (Source: Nielsen)

2: Broadcasting Day.

NOTE – Different reportable days for different processors.

CIMM DEFINITION: The software that processes and creates end-user reports.

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by Broadcast Day. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Reports by Broadcast Month: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by Broadcast Month. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)