Remote Key Presses

July 25, 2012

See also: Remote Clicks

CIMM DEFINITION: Also referred to as Remote Clicks, the action of pressing keys or buttons on the remote as part of the viewer usage whether to change a channel, use the DVR, turn the set or box on or off, etc. “Clicks” are often captured by the service provider to execute transactions (e.g., deliver Video On-Demand), to change channels or measure channel usage.