See also: Remote
CIMM DEFINITION: Also referred to as remote key presses, the action of pressing keys or buttons on the remote as part of the viewer usage whether to change a channel, use the DVR, turn the set or box on or off, etc. “Clicks” are often captured by the service provider to execute transactions (e.g., deliver Video On-Demand), to change channels or measure channel usage.
2: “The number of STB exposures in which the user interacted with an AdWidget via clicking at least one key on the Remote Control. Also called Total Remote Clicks.” (Source: FourthWall Media)
3: “A metric measuring engagement with interactive content or advertising enhancements.” (Source: FourthWall Media)
NOTE – Not always available to the data processor and often not granular enough. Eventually need to standardize it and store the data.
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