R

R

July 25, 2012

CIMM DEFINITION: A free open source language used in Big Data statistical analysis. Used for statistical computing and graphics, it compiles and runs on a wide variety of UNIX platforms, Windows and MacOS.

 

Rack Mounting

July 25, 2012

CIMM DEFINITION: Part of a multiple server installation where computers must work together in close proximity.

NOTE – Rack mounting simply refers to the fact that the systems are placed in an equipment rack.  (Source: Invidi)

Rain Fade

July 25, 2012

CIMM DEFINITION: The interference with satellite communications due to moisture and various forms of precipitation (such as rain or snow) in the signal path between end users or ground stations and the satellite being utilized. The effects are less pronounced on the lower frequency ‘L’ and ‘C’ bands, but can become quite severe on the higher frequency ‘Ku’ and ‘Ka’ band. (Source: www.wikipedia.com)

Rate Card

July 25, 2012

CIMM DEFINITION: The list of advertising prices and products and packages offered by a media company. (Source: IAB)

Rating

July 25, 2012

See also: Household Rating

CIMM DEFINITION: The percentage of a sample or population or a census that is tuned to a program, or during a time period or an ad or any piece of content out of the entire population or census. Types of ratings include household, Set-Top Box, program, dynamic viewer segment etc., as well as types of viewing whether “live,” linear or playback.

2: The audience tuned to a channel program or spot in a given time frame divided by the selected universe. This is not reach based. (Source: Kantar Media Audiences)

3: Rating defined as the average second viewed.  It is calculated as the total viewed seconds divided by the duration of the specified period times multiplied by the In-Tab.  Can be calculated by delay of viewing (live, near live, same day, within three days, within seven days) (Source: TIVO)

NOTE – Standardization – What is “live” viewing? Nielsen uses twenty-five seconds of viewing while TIVO counts viewing within 5 seconds of the originating time.

NOTE – In order to gauge viewership, the boxes are “pulled” at a certain point in time. The channel that the box is turned to at that moment is the channel that gets credit for the viewership. Box pulls might be regarded as ratings (in the case of a partial footprint), delivery or perhaps a new metric?

NOTE – “If you don’t have an element of time, you don’t have rating. Ratings are much more about time than they are about the population. There has to be some element of ‘average quarter hour’ or ‘average minute’ or similar, or it’s not a rating.” (Source: Glenn Enoch, ESPN,)

Rating Points

July 25, 2012

See also: Rating

CIMM DEFINITION: The aggregated total of ratings, whether a gross rating point (GRP) or a Targeted Rating point (TRP).

2: The same as GRPs (Source: TRA)

CIMM DEFINITION: The smaller, regional telephone companies (also known as Baby Bells) created as a result of the break up of AT&T Bell System.

NOTE – Fragmentation of the Telco market impacts measurement.

Re-Direct

July 25, 2012

See also” Ad Serving, Latency

CIMM DEFINITION: When used in reference to online advertising, one server assigning an ad-serving or ad-targeting function to another server, often operated by a third company. For instance, a Web publisher’s ad management server might re-direct to a third-party hired by an advertiser to distribute its ads to target customers; and then another re-direct to a “rich media” provider might also occur if streaming video were involved before the ad is finally delivered to the consumer. In some cases, the process of re-directs can produce latency. (Source: IAB)

Reach

July 25, 2012

See also: Unduplicated Audience, Cume

CIMM DEFINITION: The amount of unduplicated homes or audience, expressed either as a percentage or in thousands who have viewed or tuned at least once during a time period or program or any piece of content.

2: Unique users that visited the site measured over the course of the reporting period, expressed as a percent of the universe for the demographic category. (Source: IAB)

3: The total number of unique users who will be served a given ad. Real time – events that happen live at a particular moment. When one chats in a chat room, or sends an instant message, one is interacting in real time. (Source: IAB)

Reach (in thousands)

July 25, 2012

See also: Cume (in thousands)

CIMM DEFINITION: The total number of unduplicated homes, Set-Top Boxes  or viewers who have viewed or tuned at least once during a time period or program or any piece of content.

2: The total number of people who have contacted at least once during a plan. An item is a daypart, program, spot. (Source: Kantar Media Audiences)

Reach %

July 25, 2012

See also: Cume %

CIMM DEFINITION: The percentage of unduplicated homes, Set-Top Boxes  or viewers who have viewed or tuned at least once during a time period or program or any piece of content.

Reach and Frequency

July 25, 2012

CIMM DEFINITION: In Interactive measurement, it is the measurement of the unduplicated total visits as well as duration for the entry point and overall interactive experience. (Source: Kantar Media Services)

Real-time Customization

July 25, 2012

CIMM DEFINITION: It is the ability to customize an advertising campaign dynamically in real-time so it is more effective and impactful. (Source: Visible World)

Reboot

July 25, 2012

See also: Outage

CIMM DEFINITION: A readjusting of the Set-Top Box where the box is turned off and then on to help recalibrate it. All data can be lost during a reboot.

Recently Telecast VOD

July 25, 2012

CIMM DEFINITION: VOD content that is identical to live linear telecast (including all national commercials and Nielsen watermarks). Viewing of content within 7 days of telecast credits to Nielsen linear telecast audience estimates. (Source: Nielsen)

Recorded Event

July 25, 2012

See also: Trick Play

CIMM DEFINITION: A piece of content that is or has been recorded and is available for playback.

Reference Data

July 25, 2012

CIMM DEFINITION: Information that may be associated with tuning event records during the enrichment process. An example would be program schedule data. (Source: MRC)

Referral Fees

July 25, 2012

CIMM DEFINITION: Fees paid by advertisers for delivering a qualified sales lead or purchase inquiry. (Source: IAB)

Referral Link

July 25, 2012

See also: Referring Page

CIMM DEFINITION: A referring page, or referral link is a place from which the user clicked to get to the current page. In other words, since a hyperlink connects one URL to another, in clicking on a link the browser moves from the referring URL to the destination URL. Also known as source of a visit. (Source: IAB)

Referring Page

July 25, 2012

See also: Referral Link

CIMM DEFINITION: Another term for a Referral Link. (Source: IAB)

Registration

July 25, 2012

CIMM DEFINITION: A process for site visitors to enter information about themselves. Sites use registration data to enable or enhance targeting of content and ads. Registration can be required or voluntary. (Source: IAB)

Remote (Remote Control)

July 25, 2012

CIMM DEFINITION: A separate hand held device that is electronically connected to media equipment to help control utilization preferences (such as channel choice) from a certain distance.

2: A device which issues commands to any other device (TV, STB, Stereo etc) enabling the user to control functionality from a distance. (Source: Nielsen)

NOTE – There is data in the Remote Control that can help with Set-Top Box on / TV off measurement, among other things.

NOTE – Data normally stored on STB, not remote. (Source: TIVO)

NOTE – Extant Remote Controls shipped used with Cisco and Motorola STBs do not store data. Also, the TV control signals sent by the remote to control the TV are filtered by the low-level IR drivers in the STB, and not accessible. (Source: FourthWall Media)

NOTE – The use of the on / off button on the remote is problematic since it acts as a toggle and is not the only way to turn on / off the set. It will be very easy to get out of sync using this button. (Source: Invidi)

Remote Clicks

July 25, 2012

See also: Remote

CIMM DEFINITION: Also referred to as remote key presses, the action of pressing keys or buttons on the remote as part of the viewer usage whether to change a channel, use the DVR, turn the set or box on or off, etc. “Clicks” are often captured by the service provider to execute transactions (e.g., deliver Video On-Demand), to change channels or measure channel usage.

2: “The number of STB exposures in which the user interacted with an AdWidget via clicking at least one key on the Remote Control. Also called Total Remote Clicks.” (Source: FourthWall Media)

3: “A metric measuring engagement with interactive content or advertising enhancements.” (Source: FourthWall Media)

NOTE – Not always available to the data processor and often not granular enough. Eventually need to standardize it and store the data.

Remote Key Presses

July 25, 2012

See also: Remote Clicks

CIMM DEFINITION: Also referred to as Remote Clicks, the action of pressing keys or buttons on the remote as part of the viewer usage whether to change a channel, use the DVR, turn the set or box on or off, etc. “Clicks” are often captured by the service provider to execute transactions (e.g., deliver Video On-Demand), to change channels or measure channel usage.

Repeat Visitor

July 25, 2012

CIMM DEFINITION: A unique visitor who has accessed a Web site more than once over a specific time period. (Source: IAB)

Report by Minute

July 25, 2012

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by minute (minute-by-minute). (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Reportable Day

July 25, 2012

See also: Broadcasting Day

CIMM DEFINITION: The 24-hour day definition used for validating tuning records and applying context to tuning behavior. (Source: Nielsen)

2: Broadcasting Day.

NOTE – Different reportable days for different processors.

Reporting Engine

July 25, 2012

CIMM DEFINITION: The software that processes and creates end-user reports.

Reports by Broadcast Day

July 25, 2012

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by Broadcast Day. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Reports by Broadcast Month: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by Broadcast Month. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by Broadcast Week. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Reports by Calendar Day

July 25, 2012

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by Calendar Day. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by Calendar Month. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Reports by Calendar Week

July 25, 2012

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by Calendar Week. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by content provider. Content provider metrics cover ad specific metrics to that specific network. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Reports by Footprint

July 25, 2012

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by MVPD Footprint. Reports by Footprint can be segmented by Syscode and DMA data. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Reports by Hour

July 25, 2012

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by hour. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Reports by VOD Asset

July 25, 2012

CIMM DEFINITION: A DAI metric developed by CTAM. The ability to report VOD DAI metrics by asset. Metrics that include the name of an entertainment and/or an advertising asset Content Provider. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Reports by Zip Code

July 25, 2012

CIMM DEFINITION: A DAI metric developed by CTAM. Ability to report VOD DAI metrics by MVPD zip code. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – The minimum requirement is the standard 5-digit zip code for the serviceable location (i.e. the physical location of the household, not the billing address) including Syscode and DMA data. More detailed zip code level reporting (zip+2, zip+4, etc.) is subject to further review based on privacy policy implications.  Ability to report by political district designations is also a future requirement. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Resident Application

July 25, 2012

See also: Middleware

CIMM DEFINITION: Software program(s) in a Set-Top Box that can be updated via a signal or data stream by the network operator as needed.

2: In the digital cable context, “resident application” is the application which is loaded and always available to the viewer when the Set-Top Box  is starts. It is effectively synonymous with the Interactive Program Guide (IPG). It is a software layer that is part operating system and part application. Examples are Cisco Sara, Rovi Passport, and Time-Warner Cable’s MDN Navigator on Cisco STBs, and Comcast iGuide and Rovi Passport on Motorola STBs. (Source: FourthWall Media)

Resolution

July 25, 2012

See also: OLED, LCD, Pixel, Retina Display

CIMM DEFINITION: The sharpness or clarity of a graphic image, video or other piece of content or equipment such as a monitor or printer usually expressed in terms of number of dots per inch (pixels).

2: Though technically inaccurate, the term resolution in the world of mobile phone displays and digital cameras refers to the number of columns and rows of pixels. A display with 240 pixel columns and 320 pixel rows would generally be said to have a resolution of 240×320. Resolution can also be used to refer to the total number of pixels in a digital camera image. (Source: www.Mobileburn.com)

Responses

July 25, 2012

CIMM DEFINITION: Viewer initiated action that indicates receipt of a message or content or video.

2: The number of remote clicks in which the user not only interacted but completely and positively opted-in. If an AdWidget requires a double opt-in then only full double opt-ins are counted. Also called Total Responses. (Source: FourthWall Media)

Restart Video

July 25, 2012

See also: Resume Video

CIMM DEFINITION: In Video On-Demand, starts a suspended video from the beginning from the Saved programs / My Rentals list option.

Resume Video

July 25, 2012

See also: Restart Video

CIMM DEFINITION: In Video On-Demand, resumes suspended video from the Saved programs / My Rentals list option.

Retention

July 25, 2012

See also: Commercial Viewing Index

CIMM DEFINITION: The ability to capture and hold on to the attention and / or retain a message in the memory of a viewer or consumer.

2: Ratio of ad rating in program to total program rating.

Retina Display

July 25, 2012

See also: Pixel, Resolution

CIMM DEFINITION: The name given by Apple to their high resolution screen technology hardware that was introduced on the iPhone4. The display has a resolution of over 300 dpi and refers to the way the high resolution display appears as a smoother, sharper image to the human eye. (Source: www.techterms.com)

Return Channel

July 25, 2012

See also: Reverse Link, Back Channel, Return Link

CIMM DEFINITION: A data path that goes from the subscriber to the cable headend. Also known as Upstream, Reverse Path or Return Path. (Source: IAB)

2: The transmission link from a user terminal to the central hub that is often slower than the corresponding forward links. (Source: www.wikipedia.org)

NOTE – The return channel need not use the same medium as the main channel. For example, some “hybrid” Internet access services use a one-way cable television system for the forward channel and a dial-up modem and telephone line for the return channel. (Source: www.wikipedia.org)

Return Link

July 25, 2012

See also: Return Channel, Reverse Link, Back Channel

CIMM DEFINITION: The same term as Return Channel.

Return Path

July 25, 2012

See also: Back Channel, Pulling

CIMM DEFINITION: Another name for backchannel. A term used to describe the technology which provides the infrastructure for electronic traffic traveling from the subscriber to the platform company. (Source: Nielsen)

2: A communication channel that can be used by a Set-top Box to communicate with the cable headend or a service provider. Some homes and certain types of devices (e.g. non digital Set-top Box) do not have return path capability. Return path communication in Satellite homes is facilitated through landline phone lines or an independent broadband connection. (Source: MRC)

Return Visits

July 25, 2012

CIMM DEFINITION: The average number of times a user returns to a site over a specific time period. (Source: IAB)

Revenue Management

July 25, 2012

See: Yield Management. (Source: IAB)

Reverse Link

July 25, 2012

See also; Downlink, Uplink, Return Link, Return Channel

CIMM DEFINITION: Sometimes called a return channel. It is the link from a mobile user to a fixed base station. If the link includes a communications relay satellite, the reverse link will consist of both an uplink (mobile station to satellite) and a downlink (satellite to base station) which together constitute a half hop. (Source: www.wikipedia.org)

Rewind

July 25, 2012

See also: Zip, Trick Play

CIMM DEFINITION: Allows viewer to go back to earlier portion of programming; image remains on screen throughout.

CIMM DEFINITION: The frequencies of the electromagnetic spectrum associated with radio waves, rather than electricity, light, x-rays, gamma rays, or cosmic rays. (Source: http://computer.yourdictionary.com/rf)

2: The term may also be used to contrast wireless transmission systems that do not require line of sight with those that do. For example, an RF remote control does not require line of sight to the device it is controlling. (Source: www.pcmag.com)

RF Report

July 25, 2012

CIMM DEFINITION: A TRA Report which builds on the data generated by the AME report and adds commercial reach frequency and frequency distribution values for the campaign against total homes and purchaser / demographic target homes broken out as desired e.g. by advertising creatives executions, etc. (Source: TRA)

See also: Addressable advertising

CIMM DEFINITION: The ability of a viewer to request items via their Set-Top Box whether information, coupons, samples, etc.

2: A specific type of EBIF application that offers the viewer the ability to request the advertisers to send more information. It is available, with many different templates for overlay display options on television, as an interactive advertising product. (Source: FourthWall Media)

Rich Media

July 25, 2012

CIMM DEFINITION: Media content or services that feature a range of formats such as audio, video, images, text and graphics that are dynamic and / or interactive and are organized in a specific manner.

2: Advertisements with which users can interact (as opposed to solely animation) in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML. These Guidelines cover standard Web applications including e-mail, static (e.g. html) and dynamic (e.g. asp) Web pages, and may appear in ad formats such as banners and buttons as well as transitionals and various over-the-page units such as floating ads, page take-overs, and tear-backs. (Source: IAB)

Roadblock

July 25, 2012

CIMM DEFINITION: A form of advertising feed where ads are viewable across several channels or platforms at the same time.

2: Premium 100% share-of-voice rotation typically for one day or one week. (Source: IAB)

Robot

July 25, 2012

See also: Spider

CIMM DEFINITION: A generic term for programs that trawl through the internet to collect data and other information from websites.

Robust Watermarking

July 25, 2012

See also: Fragile Watermarking, Digital Watermarking, Watermark, Lossy Compression

CIMM DEFINITION: A watermark that resists manipulation of the media, such as lossy compression (where compressing data and then decompressing it retrieves data that may well be different from the original, but is close enough to be useful in some way), scaling, and cropping for example.

CIMM DEFINITION: A term used to quantify the amount of income, calculatable value, business, market share, consumer affection or any other type of gain, garnered from an advertising campaign or other cost initiative. Financially it is how an entity measures the performance of its assets.

2: Matching tuning records with consumer purchase behavior. (Source: Nielsen)

3: The ratio of total incremental sales produced by a marketing stimulus to total cost of that stimulus. (Source: TRA)

4: Net profit divided by investment. (Source: IAB)

ROI Driving Target

July 25, 2012

CIMM DEFINITION: The purchaser segment that is driving the brand’s current advertising ROI and which therefore should be chosen as the target for media selection purposes so as to maximize ROI. (Source: TRA, trademarked term)

ROI Index

July 25, 2012

CIMM DEFINITION: A Nielsen index which compares the ROI percentage of a specific program or campaign to all ROI percentages, thus creating an index. (Source: Nielsen)

ROI Report

July 25, 2012

CIMM DEFINITION: A TRA report that combines tuning and purchasing data to calculate the ROI associated with an advertising campaign and / or with parts of that campaign. (Source: TRA)

ROIx Report

July 25, 2012

CIMM DEFINITION: A TRA report that compares purchasing behaviors of households who were exposed to the advertising with those who were not. (Source: TRA)

See also: Return on Investment

CIMM DEFINITION: The optimization of marketing spend for the short and long term in support of the brand strategy by building a market model using valid, objective marketing metrics. Improving ROMI leads to improved marketing effectiveness, increased revenue, profit and market share for the same amount of marketing spend. (Source: Wikipedia)

RON abbr Run-of-Network

July 25, 2012

CIMM DEFINITION: The scheduling of advertising on any platform whereby an ad network positions ads across the network or site it represents at its own discretion, according to available inventor. The advertiser usually forgoes premium positioning in exchange for more advertising weight at a lower CPM.

Root Server

July 25, 2012

CIMM DEFINITION: One of several domain name system servers on the Internet that contain the IP addresses of the top level domain registry organizations that maintain the global domains (.com, .net, .gov, etc.) and country code domains (.uk, .ca, .fr, etc.). The first point of entry for resolving a domain name, there are currently 34 root servers throughout the world operated by government agencies and private organizations, all of which contain the same data. (Source: pcmag.com)

Root Zone

July 25, 2012

See also: DNS Root Zone

CIMM DEFINITION: The top level categorization namespace of the global internet. Examples include .com and .org

ROS abbr Run of Schedule

July 25, 2012

CIMM DEFINITION: The scheduling and airing of advertising time throughout the programming day left to the discretion of the network.

ROS abbr Run-of-Site

July 25, 2012

CIMM DEFINITION: The scheduling of Internet advertising whereby ads run across an entire site, often at a lower cost to the advertiser than the purchase of specific site sub-sections. (Source: IAB)

ROVI i-Guide

July 25, 2012

CIMM DEFINITION: Once called the TV Guide channel, it is the viewer’s interactive program guide channel that lists all programs for each available network and channel. Other information is available through addressable elements including exposure to Banner Ads, Click-Throughs, switch to VOD, RFI, tuning and recording programs.

CIMM DEFINITION: Any data received from the return path. Data can be pulled from Set-Top Boxes, mobile, internet etc.

2: A specific system component in the current Motorola cable headend environment that provides the return data service. Any Set-Top Box  data sent to the server side utilizes this system. (Source: FourthWall Media)

NOTE – Census data not available. STB data currently limited. Nielsen has developed specific procedures to complete the value of STB tuning data. (Source: Nielsen)

CIMM DEFINITION: Possibly unique to Kantar Media Audiences. It is an opt-in panel of individuals who have agreed to participate in a measurement panel and whose viewing will be recorded and ascribed back to them for measurement purposes. Enables the ability to see a person’s viewing and tuning behaviors rather than just household level or Set-Top Box level viewing and tuning behaviors.

CIMM DEFINITION: A process for publishing content on the Internet that facilitates moving that content into other environments. For example, top news stories on a newspaper website can be published as an RSS feed and pulled into and delivered via a Web portal site. RSS Readers are software programs or websites that enable users to subscribe to one or more RSS feeds, delivering content and information from multiple sources into a single user interface and environment. (Source: IAB)

See also: Ad Exchanges

CIMM DEFINITION: A market exchange for advertising where online content owners and publishers auction off their ad inventory at an individual impression level and in real time.

NOTE – This has led to a rise in specialist network optimizers known as ad exchanges.

CIMM DEFINITION: The ability of ad inventory buyers to purchase ad time and space dynamically in real-time.