O

See also: Page Display

CIMM DEFINITION: When a page is successfully displayed on the user’s computer screen. (Source: IAB)

See also: Multichannel inheritance

CIMM DEFINITION: The number of Set-Top Boxes  that stayed tuned to the network to be counted in the first 90 seconds of the following program. A retention metric. (Source: Kantar Media Audiences)

See also: In Band

CIMM DEFINITION: Return channel stream, interactive, upstream. (Source: FourthWall Media)

CIMM DEFINITION: Any viewing that is done outside of the primary residence,  currently measured home whether in a bar, hotel, office, group home, dorm, second home, vacation home etc., Currently not measured by Nielsen (although Nielsen has an expanded college dorm sample).

See also: Reboot

CIMM DEFINITION: When a system or a STB is unavailable to do its required function because of a (temporary) problem.

CIMM DEFINITION: The degree to which people who shop at different stores exhibit markedly different responses to a creative execution or exhibit a substantially different pattern of purchase response based on the program types in which they see this commercial execution. (Source: TRA)

NOTE – TRA has yet to observe or quantify this hypothetical type of error; TRA hypothesis is that such error is minimal based on homogeneity of response to creative across shoppers at different stores; to be studied.

CIMM DEFINITION: When the TV receives a signal that is irrespective of the Set-Top Box.

2: Content viewed that is delivered via broadband streaming or download. (Source: TIVO)

See also: Bugs

CIMM DEFINITION: Visual baseline pop-ups added to a TV commercial  reflecting the call-to-action prompts with instructions on how to use the remote for interactivity. According to the IAB, Overlays are clickable banner ads that appear on the bottom 20% of the video window. (Source: Mercury Media)

2: Overlays also used to refer to STB screens that have transparency and are displayed over video. (Source: TIVO)

3: The individual pages or screens displayed by an EBIF application over top of video. In some context, “overlay” is used to describe an entire EBIF application, regardless of the number of actual pages or screens it displays. (Source: FourthWall Media)