Overlays

July 25, 2012

See also: Bugs

CIMM DEFINITION: Visual baseline pop-ups added to a TV commercial reflecting the call-to-action prompts with instructions on how to use the remote for interactivity. According to the IAB, Overlays are clickable banner ads that appear on the bottom 20% of the video window. (Source: Mercury Media)

2: Overlays also used to refer to STB screens that have transparency and are displayed over video. (Source: TIVO)

3: The individual pages or screens displayed by an EBIF application over top of video. In some context, “overlay” is used to describe an entire EBIF application, regardless of the number of actual pages or screens it displays. (Source: FourthWall Media)

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Overlays

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