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See also: Permission Marketing, Opt-In Email, Opt-Out

CIMM DEFINITION: A form of consumer choice requiring that consumers affirmatively give permission for their information to be used for specific purposes.  In the absence of affirmative permission, the information gatherer may assume the information cannot be used for those purposes.

2: Refers to an individual giving a company permission to use data collected from or about the individual for a particular reason, such as to market the company’s products and services. See permission marketing. (Source: IAB)

See also: Opt-in, Opt-Out, Permission Marketing

CIMM DEFINITION: Lists of Internet users who have voluntarily signed up to receive commercial e-mail about topics of interest. (Source: IAB)

See also: Opt-In, Opt-In Email

CIMM DEFINITION: A form of consumer choice requiring consumers to affirmatively decline permission for their information to be used for specific purposes.  In the absence of such affirmative notification, the information gatherer may assume that it can use the information for other purposes

2: When a company states that it plans to market its products and services to an individual unless the individual asks to be removed from the company’s mailing list. (Source: IAB)

See also: Media Optimization, Campaign Optimization, Bandwidth Optimization

CIMM DEFINITION: In a media buy the ability to reach as many of consumer segments as possible in a buy for the least amount of money. In Set-Top Box data, the ability to improve a system’s efficiency by reducing run time, improving memory capability or increasing Bandwidth etc.

NOTE – We’d argue definition of optimization is much broader. For example, it is the ability to continuously tune targeting based on feedback to drive optimal ROI.  (Source: Visible World)

See also: Buy

CIMM DEFINITION: In Video On-Demand, Order starts playback for transaction-oriented pay content.

2 : An order is calculated whenever the subscriber initiates a new Rental Period. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

3 : A billable On-Demand transaction for an asset during the lease / rental window.

CIMM DEFINITION: The amount of grps in the original advertiser buy in the context of a rebuy. (Source: TRA)

CIMM DEFINITION: The amount of TRPs in the original advertiser buy in the context of a rebuy. (Source: TRA)

See Reach & Frequency

CIMM DEFINITION: The percentage of households in the report group that the ad schedule reached in the original buy in the context of a rebuy. (Source: TRA)

CIMM DEFINITION: The software that manages hardware and resources on a computer. Applications use the operating system to make requests for services and interact with the computer’s devices. Or the software that controls the underlying hardware, performs the most basic functions for managing the resources of the hardware, and provides services to other software such as applications. (Source: CableLabs)

2: The most important program on a computer. Once loaded, it performs basic tasks and manages all other programs and resources in a computer.