See also: Multichannel inheritance
CIMM DEFINITION: The number of Set-Top Boxes that stayed tuned to the network to be counted in the first 90 seconds of the following program. A retention metric. (Source: Kantar Media Audiences)
See also: Multichannel inheritance
CIMM DEFINITION: The number of Set-Top Boxes that stayed tuned to the network to be counted in the first 90 seconds of the following program. A retention metric. (Source: Kantar Media Audiences)