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CIMM DEFINITION: An ad that runs in a separate ad window associated with a concurrently displayed banner. In normal practice, the content and banner are rendered first and the daughter window appears thereafter. (Source: IAB)

CIMM DEFINITION: A method to divide the viewing day into logical sections based on viewer behavior and often by length of time and days to distinguish certain types or genres of content / programming and audiences from other times of day.

CIMM DEFINITION: The share of viewing to a channel in a given daypart divided by the share of the same channel in the reference daypart. (Source: TNS)

CIMM DEFINITION: A group of computer programs that manage databases that are supervised by database administrators. The structure of the management system can impact usability, response time and flexibility.

(Same acronym for Digital Broadcast Satellite)

CIMM DEFINITION: Satellites powerful enough (approximately 120 watts on the Ku-band) to transmit a signal directly to a medium or small receiving dish (antenna) at 18″ and 3 feet in diameter. DBS does not require reception and distribution by an intermediate broadcasting facility and transmits directly to the end user. (Source: itvt.com/glossary)

2: Satellite broadcasts intended for home reception also referred to more broadly as direct-to-home signals. (Source: IAB)

CIMM DEFINITION: A standard for compressed digital audio from Dolby Laboratories. Dolby Digital encodes 5.1 channels of digital audio (Left, Right, Center, Left Surround, Right Surround, and a Bass Channel). Dolby Digital is used in film, on DVD, in the Grand Alliance High Definition Television (GA-HDTV) standard, and some laser discs.

See also: Anonymization

CIMM DEFINITION: A series of systems, processes and controls that remove personally identifiable data components from a data set  thereby eliminating or reducing the likelihood that certain characteristics or attributes, whether by themselves or in combination with other information, can be mapped to specific identifiable individuals.

CIMM DEFINITION: A consortium of major Hollywood studios, consumer electronics manufacturers and retailers, network hardware vendors, systems integrators and Digital Rights Management (DRM) vendors. DECE was chartered to develop a set of standards for the digital distribution of premium Hollywood content. The consortium intends to create a set of rules and a back-end system for management of those rules that will enable consumers to share purchased digital content between a domain of registered consumer electronics devices. (Source: www.wikipedia.org)

CIMM DEFINITION: A system, application or hardware that de-encrypts encrypted signals so it is viewable. Signals are encrypted to save space and / or to feed to certain subscribers. Modems often serve as decoders.

2: Programming is usually encoded to save space and is compressed. The end user needs a decoder to uncompress the incoming data so it can be viewed on the television. (Source: itvdictionary.com)

3: Term sometimes used for Set-Top Box. (Source: itvt.com/glossary)