Section: D

See also: Encoding

CIMM DEFINITION: The process of de-encrypting special codes so that the content is viewable by all. The process of decoding can also remove security features and anonymization protection.

CIMM DEFINITION: Deletes a video from viewer’s saved list.

CIMM DEFINITION: An audience metric indication how many (often in thousands) STBs tuned to a program or network or other piece of content on a specified basis e.g. average second. (Source: TRA)

NOTE – Same TIVO note for Delivery (in thousands).

CIMM DEFINITION: An audience metric indication of how many (often in thousands) viewers or homes viewed a program or network or other piece of content.

NOTE –  Number of households exposed to a spot, program, or network. (Source: TIVO)

See also: Decoder, Heavy Lifting

CIMM DEFINITION: The process of turning an analog signal into a digital signal. This is what occurs on the receiving end of a transported signal. Demodulation separates the constant carrier signal from the variable data signals. This is part of what a Modem does. Video and audio streams must be de-multiplexed before they are decoded (Source: itvdictionary.com)

2: Part of the decoding process.

See also: Demographic Weighting

CIMM DEFINITION: Process used to ascribe age, gender and market break characteristics based on tuning patterns from another source. (Source: Nielsen Media Research)

See also: Demographic Modeling

CIMM DEFINITION: The process by which a demographic data set is modified so as to better replicate the characteristics of the actual demographic universe or population.

CIMM DEFINITION: Data that represents common characteristics related to a population or audience segment such as age, gender, household income, for example.

See also: Decoder

CIMM DEFINITION: Part of the decoding process where multiplexed signals are separated.

See also: Reach, Coverage Area

CIMM DEFINITION: The unduplicated number of homes with a provider’s Set-Top Boxes  as these devices are rolled out throughout a market area, footprint or population.