CIMM DEFINITION: An audience metric indication how many (often in thousands) STBs tuned to a program or network or other piece of content on a specified basis e.g. average second. (Source: TRA)
NOTE – Same TIVO note for Delivery (in thousands).
CIMM DEFINITION: An audience metric indication how many (often in thousands) STBs tuned to a program or network or other piece of content on a specified basis e.g. average second. (Source: TRA)
NOTE – Same TIVO note for Delivery (in thousands).