CIMM DEFINITION: An audience metric indication of how many (often in thousands) viewers or homes viewed a program or network or other piece of content.
NOTE – Number of households exposed to a spot, program, or network. (Source: TIVO)
CIMM DEFINITION: An audience metric indication of how many (often in thousands) viewers or homes viewed a program or network or other piece of content.
NOTE – Number of households exposed to a spot, program, or network. (Source: TIVO)