DBS abbr Direct Broadcast Satellite

July 24, 2012

(Same acronym for Digital Broadcast Satellite)

CIMM DEFINITION: Satellites powerful enough (approximately 120 watts on the Ku-band) to transmit a signal directly to a medium or small receiving dish (antenna) at 18″ and 3 feet in diameter. DBS does not require reception and distribution by an intermediate broadcasting facility and transmits directly to the end user. (Source: itvt.com/glossary)

2: Satellite broadcasts intended for home reception also referred to more broadly as direct-to-home signals. (Source: IAB)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

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“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

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Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

DBS abbr Direct Broadcast Satellite

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