CIMM DEFINITION: A form of interactive advertising where ad units with advanced elements such as Gaming, Geo-Targeting, Voting, Polling or Sweepstakes etc.,, can be delivered immediately and selectively, depending on the target home or viewer. (Source: Mercury Media)

2: Advertising content that is not static, often changing in appearance or position. (Source: Nielsen)

NOTE – EBIF-based Interactive Advertising typically generates response data that contains a unique identifier associated with each ad placement. Additionally, FourthWall Media’s AdWidgets return a code that identifies the specific Dynamic Ad Unit variation. (Source: FourthWall Media)

NOTE – Visible World’s technology does enable tracking of each specific ad version that is delivered, even for Dynamic Ad Units (that use our system) And DAUs can be customizable in realtime. (Source: Visible World)