News

Measurement Coalition Adds 12 New Members (Broadcasting & Cable)

CIMM Announces 12 New Members

CIMM Launches Best Practices Study On Combining Smart TV, STB Data (MediaPost)

CIMM Launches Best Practices Study on Combining Smart TV and Set Top Box Data

This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement (MediaPost)

CIMM Releases State of Addressable TV Findings

As True Cross-Platform Measurement Draws Closer To Reality, Business Issues Such As Planning, Buying and Attribution Gain Focus

While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation

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