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CIMM authored press releases.

As True Cross-Platform Measurement Draws Closer To Reality, Business Issues Such As Planning, Buying and Attribution Gain Focus

While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation

The Advertising Research Foundation Acquires The Coalition for Innovative Media Measurement

SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology

Advertisers and Media Companies: It’s Time to Embed Identifiers in Your Video Assets (AdExchanger)

CIMM Research Shows Generally Strong Support for Standardized Cross-Platform Video Ad Measurement

Comprehensive Comparison of Attribution Measurement Providers Unveiled at 7th Annual CIMM Summit

Complete Cross-Platform Measurement Of Content In Sight, But Approach Still Lacking For Unduplicated Reach

To Advance Data Quality, The First Step Is Best Taken Together

CIMM And 4A’s Find Much Advancement Still Needed For “Real-Time” Cross-Platform Attribution and ROI Analysis Methods To Mature

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