Category: Announcements

CIMM authored press releases.

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CIMM Announces Development of A Guide to Converged TV Measurement Providers In The US

CIMM and the ARF Release Lexicon 4.0: A Common Language for Media Measurement

CIMM Launches Study To Assess Method For Assigning Person Level Demographics To Machine-Level TV Exposure Datasets

CIMM STUDY IDENTIFIES BEST PRACTICES FOR INTEGRATION OF SET TOP BOX AND SMART TV DATA

TV Attribution Outcomes Vary Widely Among Providers Due To Inconsistent Data Inputs

CIMM Announces 12 New Members

CIMM Launches Best Practices Study on Combining Smart TV and Set Top Box Data

CIMM Releases State of Addressable TV Findings

As True Cross-Platform Measurement Draws Closer To Reality, Business Issues Such As Planning, Buying and Attribution Gain Focus

While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation

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