News

July 30, 2026
Announcements

CIMM Outlines Industry Roadmap to Strengthen Marketing Mix Modeling as AI Accelerates Media Decision-Making

July 15, 2026
Announcements

CIMM Study Calls for Improved Children’s Media Measurement, Launches Cross-Industry Taskforce to Address Measurement Gaps

May 21, 2026
Announcements

CIMM Paper Calls for Clearer, Industry-Aligned Definitions and Frameworks to Help Advertisers Navigate for Quality in Media Buying and Measurement

May 4, 2026
Announcements

CIMM and TVB Release Local TV Currency Measurement Guidelines

April 14, 2026
Announcements

CIMM Identifies Major Structural Shifts Defining “Identity Infrastructure 2.0” for Converged TV

March 5, 2026
Announcements

CIMM and 4As Study Finds Advertisers Face a “Paradox of Plenty” in Measurement as Confidence Lags Behind Capability

February 12, 2026
Announcements

CIMM Reveals 2026 Priorities and New Board Appointments

February 3, 2026
Announcements

CIMM Announces Inaugural Startup Program Members

January 22, 2026
Announcements

CIMM Study Finds U.S. Market Can Support Multiple Currency-Grade National TV Measurement Solutions – With Important Conditions

January 15, 2026
Announcements

CIMM and WFA Launch Strategic Review of Cross-Media Measurement in Europe

November 6, 2025
Announcements

CIMM and TVB Study Diagnoses Current Gaps in Local TV and Video Measurement and Kicks Off Search for Solutions

November 5, 2025
Announcements

CIMM and Go Addressable Release Landmark Report on IP-to-Household Accuracy, Highlighting Gaps in CTV and Audience-Based Advertising

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