News
Industry Alignment Is Needed to Ensure the Durability of Identity Resolution for Advanced TV and Video Advertising
CIMM Study Identifies Solutions for Challenges Facing Big Data Measurement Methodologies and Metrics
CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels
CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads
CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC
CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone
Role of Panels Undergoing Transformative Changes But Will Remain An Important Building Block For Audience Measurement Moving Forward – CIMM Study
CIMM and OpenAP Launch Strategic Review of the Identity Resolution Ecosystem for Advanced TV Advertising
