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See also: Web Beacon, Beacon, Web Bug, Tag, Tracking Bug

CIMM DEFINITION: Similar to a Web Beacon or Web Bug, hidden embedded software that enables tracking of a piece of online content such as a web page.

Page View: When the page is actually seen by the user. Note: this is not measurable today; the best approximation today is provided by page displays. (Source: IAB)

See also: Search, Contextual Search, Paid Listing

CIMM DEFINITION: Search that guarantees that a marketer‘s URL is indexed by a search engine. The listing is determined by the engine’s search algorithms. (Source: IAB)

See also: Search, Contextual Search, Paid Inclusion

CIMM DEFINITION: Text links appear at the top or side of search results for specific keywords. The more a marketer pays, the higher the position it gets. Marketers only pay when a user clicks on the text link. (Source: IAB)

See also: Census, Opt In

CIMM DEFINITION: A selected cross section of opt-in consumers or viewers whose behavior and usage is measured over a period of time as a group or set of sub groups with the intent to form opinions and trends about their behaviors.

CIMM DEFINITION: “The process of matching STBs, homes or customer records from one dataset to another.” (Source: Nielsen)

See also: Perfect Play

CIMM DEFINITION: The viewing of an ad not in its entirety.  This may be due to a late start, an early exit, or both. (Source: Invidi)

2: How many households tuned to part of an ad airing. (Source: TRA)

CIMM DEFINITION: Households that can easily (and inexpensively) be connected to a multi video programming provider. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Metering / Meter

CIMM DEFINITION: A camera-like Nielsen measurement box attached to televisions in the household that measure tuning and viewing passively – that is, without the panelist having to do any action such as pressing buttons to indicate attendance in front of the set.