See also: Perfect Play
CIMM DEFINITION: The viewing of an ad not in its entirety. This may be due to a late start, an early exit, or both. (Source: Invidi)
2: How many households tuned to part of an ad airing. (Source: TRA)
See also: Perfect Play
CIMM DEFINITION: The viewing of an ad not in its entirety. This may be due to a late start, an early exit, or both. (Source: Invidi)
2: How many households tuned to part of an ad airing. (Source: TRA)