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CIMM DEFINITION L The transmission of a file from one individual to another, typically through an intermediary. (Source: IAB)

Note – Individuals sharing files via P2P do not necessarily know one another, rather applications like BitTorrent manage file transmissions from those who have part or all of the file to those who want it. (Source: IAB)

CIMM DEFINITION: A TRA metric – Ratings based on the viewing of program content within 75 hours of the original broadcast. (Source: TRA)

CIMM DEFINITION: A browser feature that will analyze privacy policies and allow a user to control their privacy needs. (Source: IAB)

CIMM DEFINITION: A collection of specific viewing channels or content by a provider that is sold separately from other channels or content.

CIMM DEFINITION: A program used to monitor and record activity and to detect problems with Web transactions on a network. (Source: IAB)

See also: Traceroutes

CIMM DEFINITION: Parts of a web transmission such as an email, that is collected into smaller bytes of information in order to enable faster transmission of the data, content or information. Packets carry the web information via protocols.

Page: A document having a specific URL and comprised of a set of associated files. A page may contain text, images, and other online elements. It may be static or dynamically generated. It may be made up of multiple frames or screens, but should contain a designated primary object which, when loaded, is counted as the entire page. (Source: IAB)

See also: Opportunity to See

CIMM DEFINITION: When a page is successfully displayed on the user’s computer screen. (Source: IAB)

CIMM DEFINITION: A measurement of responses from a Web server to a page request from the user‘s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user. See iab.net for ad campaign measurement guidelines. (Source: IAB)