P

CIMM DEFINITION L The transmission of a file from one individual to another, typically through an intermediary. (Source: IAB)

Note – Individuals sharing files via P2P do not necessarily know one another, rather applications like BitTorrent manage file transmissions from those who have part or all of the file to those who want it. (Source: IAB)

CIMM DEFINITION: A TRA metric – Ratings based on the viewing of program content within 75 hours of the original broadcast. (Source: TRA)

CIMM DEFINITION: A browser feature that will analyze privacy policies and allow a user to control their privacy needs. (Source: IAB)

CIMM DEFINITION: A collection of specific viewing channels or content by a provider that is sold separately from other channels or content.

CIMM DEFINITION: A program used to monitor and record activity and to detect problems with Web transactions on a network. (Source: IAB)

See also: Traceroutes

CIMM DEFINITION: Parts of a web transmission such as an email, that is collected into smaller bytes of information in order to enable faster transmission of the data, content or information. Packets carry the web information via protocols.

Page: A document having a specific URL and comprised of a set of associated files. A page may contain text, images, and other online elements. It may be static or dynamically generated. It may be made up of multiple frames or screens, but should contain a designated primary object which, when loaded, is counted as the entire page. (Source: IAB)

See also: Opportunity to See

CIMM DEFINITION: When a page is successfully displayed on the user’s computer screen. (Source: IAB)

CIMM DEFINITION: A measurement of responses from a Web server to a page request from the user‘s browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to the opportunity to see the page by the user. See iab.net for ad campaign measurement guidelines. (Source: IAB)

CIMM DEFINITION: The opportunity for an HTML document to appear on a browser window as a direct result of a user’s interaction with a Web site. (Source: IAB)

See also: Web Beacon, Beacon, Web Bug, Tag, Tracking Bug

CIMM DEFINITION: Similar to a Web Beacon or Web Bug, hidden embedded software that enables tracking of a piece of online content such as a web page.

Page View: When the page is actually seen by the user. Note: this is not measurable today; the best approximation today is provided by page displays. (Source: IAB)

See also: Search, Contextual Search, Paid Listing

CIMM DEFINITION: Search that guarantees that a marketer‘s URL is indexed by a search engine. The listing is determined by the engine’s search algorithms. (Source: IAB)

See also: Search, Contextual Search, Paid Inclusion

CIMM DEFINITION: Text links appear at the top or side of search results for specific keywords. The more a marketer pays, the higher the position it gets. Marketers only pay when a user clicks on the text link. (Source: IAB)

See also: Census, Opt In

CIMM DEFINITION: A selected cross section of opt-in consumers or viewers whose behavior and usage is measured over a period of time as a group or set of sub groups with the intent to form opinions and trends about their behaviors.

CIMM DEFINITION: “The process of matching STBs, homes or customer records from one dataset to another.” (Source: Nielsen)

See also: Perfect Play

CIMM DEFINITION: The viewing of an ad not in its entirety.  This may be due to a late start, an early exit, or both. (Source: Invidi)

2: How many households tuned to part of an ad airing. (Source: TRA)

CIMM DEFINITION: Households that can easily (and inexpensively) be connected to a multi video programming provider. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

See also: Metering / Meter

CIMM DEFINITION: A camera-like Nielsen measurement box attached to televisions in the household that measure tuning and viewing passively – that is, without the panelist having to do any action such as pressing buttons to indicate attendance in front of the set.

See also: Personal Identification Number

CIMM DEFINITION: A group of letters and/or numbers which allow a user access to a secured Web site. (Source: IAB)

See also: Trick Play

CIMM DEFINITION: A trick play mode where the viewer can temporarily stop the video and then restart to continue viewing.

2: Stops selection for a predetermined amount of time (configurable by MSO) and allows consumer to resume playback from that point.

CIMM DEFINITION: Option to view programming with commercials on a free-of-charge basis or charging for the content when it is commercial-free.

NOTE – Pay for play should either be on a subscription basis or on a pay per view basis.

(Source: Invidi)

See also: Cost Per Click

CIMM DEFINITION: An advertising pricing model in which advertisers pay agencies and/or media companies based on how many users clicked on an online ad or e-mail message. (Source: IAB)

See also: Cost Per Thousand

CIMM DEFINITION: An advertising pricing model in which advertisers pay based on how many users were served their ads. (Source: IAB)

See also: Cost Per Lead

CIMM DEFINITION: An advertising pricing model in which advertisers pay for each “sales lead” generated. For example, an advertiser might pay for every visitor that clicked on an ad or site and successfully completed a form. (Source: IAB)

See also: Cost Per Sale

CIMM DEFINITION: An advertising pricing model in which advertisers pay agencies and/or media companies based on how many sales transactions were generated as a direct result of the ad. (Source: IAB)

See also: Hard Paywall, Soft Paywall

CIMM DEFINITION: A point of entry on a website or webpage that restricts the access of that content to only those who have paid either through a subscription or other type of payment.

CIMM DEFINITION: A digital format developed by Adobe used primarily for distributing digital text files. Files with a .pdf extension can be viewed and printed consistently by anyone, regardless of platform. (Source: IAB)

CIMM DEFINITION: An electronic metering device attached to a TV set to measure tuning status (set on/off, channel, time, and duration of tuning) as well as demographic data (who is watching). Household members and their guests push buttons to identify themselves. (Source: Nielsen)

CIMM DEFINITION: Percent increase or decrease in Network’s household audience between the first and last frame of this advertisement in the context of audience retention. (Source: TRA)

CIMM DEFINITION: The percent change between the GRPs in the original buy and the new buy in the context of a rebuy. (Source: TRA)

CIMM DEFINITION:  Percent change in number of spots between the original buy and the new buy in the context of a rebuy. (Source: TRA)

See also: Reach & Frequency

CIMM DEFINITION: The percent change in reach between the original buy and the new buy in the context of a rebuy. (Source: TRA)

CIMM DEFINITION: The percent change between the TRPs in the original buy and the new buy in the context of a rebuy. (Source: TRA)

CIMM DEFINITION: The percent of increased total sales for the designated brand between the base and report periods in the context of a rebuy. (Source: TRA)

CIMM DEFINITION: In Interactive measurement it is the unique households that visited a feature as a percentage of the unique HHs for the entry point. (Source: Kantar Media Services)

CIMM DEFINITION: A metric based on the demographic and purchaser target selections, this is the percentage of households that were exposed to the advertisements defined in the campaign at least once (commercial reach). For program reach, percentage of such target households that were exposed to any program in the schedule for at least six minutes. (Source: TRA)

CIMM DEFINITION: The percentage of a daypart or program devoted to commercial time. (Source: Kantar Media Audiences)

CIMM DEFINITION: A percentage of the households tuned to the first second of the commercial that stayed tuned to the end. [Note that the reports do not document how many households or how many times a household jumped in to an ad and then switched away from the ad before its end (Partial Play) or how many households tuned to the program before and after the ad but did not tune to the ad (No Play). (Source: TRA)

See also: See Cost Per Action, Cost Per Click, Cost Per Load, Cost Per Order, Cost Per Sale, Cost Per Transaction

CIMM DEFINITION: An advertising model in which advertisers pay based on a set of agreed upon performance criteria, such as a percentage of online revenues or delivery of new sales leads. (Source: IAB)

See also: Opt-In

CIMM DEFINITION: When an individual has given a company permission to market its products and services to the individual.

CIMM DEFINITION: The act of gaining access to a consumer’s or viewer’s personal information via an interactive, often opt-in approval process.

NOTE – There is a requirement is that any audience measurement must abide by the notice and permission obligations of the stringent privacy laws under which cable, telephone and satellite companies operate.

CIMM DEFINITION: Small applications or software that remain in a client hard drive until they expire (as determined by the website that set them) or are deleted by the end user. (Source: IAB)

CIMM DEFINITION: “Codes in the clickstream that identify the individual STB and the household across time (hence, persistent). Through anonymization and / or records separation, such identifiers do not identify individual households.  Having these persistent ID’s enables the tracking of reach and frequency which not all Return Path Data services can do.” (Source: Kantar Media Audiences)

See also: Anonymization

CIMM DEFINITION: The ability to accumulate and aggregate hashed or encrypted personal identity information as part of the Set-Top Box data and measurement processing.

CIMM DEFINITION: A unit of storage information equal to one quadrillion bytes, or 1024 terabytes. (Source: www.wikipedia.org)

See also: Anonymization

CIMM DEFINITION: Software that offers authentication and the ability to encrypt and decrypt data points.

CIMM DEFINITION: Also known as Vibranxiety, it is the feeling of a mobile phone vibration on your person without any phone.

See also: Smishing

CIMM DEFINITION: A form of fraud, usually sent via an electronic communication, that attempts to acquire personal information such as passwords, bank account numbers and credit card numbers by posing as a legitimate source, business or organization. The recipient is fooled into believing that the request is from a trustworthy source for an honest purpose.

See also: Mosaic TV

CIMM DEFINITION: TV display in which one video source is embedded in a window overlaying the primary viewing source. (Source: Nielsen)

2: Also referred to as Picture in Graphic when presented in interactive (UI) screens. (Source: TIVO)

See also: Anonymization, De-identify

CIMM DEFINITION: Information that reveals the identity of an individual subscriber, either alone or in combination with other information.

2: “Any piece of information which can be used independently or with other sources to uniquely identify an individual.” (Source: Nielsen)

3: “Any information about an individual maintained by an agency, including (1) any information that can be used to distinguish or trace an individual’s identity, such as name, social security number, date and place of birth, mother’s maiden name, or biometric records and (2) any other information that is linked or linkable to an individual such as medical, educational, financial and employment information.” (Source: NIST, Guide to Protecting the Confidentiality of PII)

4: Refers to information such as an individual‘s name, mailing address, phone number or e-mail address. (Source: IAB)

See also: Password

CIMM DEFINITION: A group of numbers which allow a unique user access to a secured Web site and/or a secure area of a Web site. (Source: IAB)

CIMM DEFINITION: An electronic pulse sent to a Set-Top Box to garner data through the backchannel.

2: A computer network administration utility used to test whether a particular host is reachable across an Internet Protocol (IP) network and to measure the round-trip time for packets sent from the local host to a destination computer, including the local host’s own interfaces. (Source: Wikipedia)

3: A network utility used to test whether a computing device is reachable via an Internet Protocol (IP) network, and measure round trip communication time. In practice, no other data is transmitted via “ping”. (Source: FourthWall Media)

See also: Catcher

CIMM DEFINITION: A hardware product that is used to distribute Video On-Demand assets to an MSO and / or aggregator. The Video On-Demand assets are sent to the catcher.

See also: Authentication

CIMM DEFINITION: Accumulated data that are used to help identify consumers, users or viewers to verify the legitimacy of the data and overcome fraud.

See also: OLED, LCD, Resolution, Retina Display

CIMM DEFINITION: A pixel is a single point, or dot, in a digital photograph or on a mobile phone (or other) display. The number of pixels in an image or display that make up the X and Y axes are often referred to as the resolution. (Source: www.Mobileburn.com)

2: A picture element (single illuminated dot) on a computer monitor. The metric used to indicate the size of Internet ads. (Source: IAB)

See also: Scheduling

CIMM DEFINITION: The process of deciding which type of media or program should be used in order to reach a client’s target audience. Planning software systems are tools for pre- and post- buying, that proposes the network or program against the proposal criteria, provides analysis against media metrics – CPM / CPP, optimizes the network / program selection, tracks program performance against the metrics, and interfaces to the traffic and billing system for scheduling and billing.

CIMM DEFINITION: The type of computer or operating system on which a software application runs, e.g., Windows, Macintosh or Unix. (Source: IAB)

CIMM DEFINITION: Any supplier of subscription voice, video or data services typically a cable MSO, satellite operator or telecommunications company. (Source: Nielsen)

See also: Middleware

CIMM DEFINITION: Part of the computer architecture. Software (such as drivers, an operating system or firmware) that is required in order to run applications.

2: In the digital cable context, the emerging standard application platforms are EBIF, for all Set-Top Boxes, and Tru2way for Advanced Set-Top Boxes. (Source: FourthWall Media)

See also: Video On-Demand

CIMM DEFINITION: Where a viewer is compensated for viewing content or video.

See also: Trick Play

CIMM DEFINITION: Part of Trick Play where pre-recorded content or video is viewed at the convenience of the viewer through the use of a recording device like a DVR.

NOTE – Issues on how to measure and what standards to apply. Is one second delay time shifted? What is the greatest delay in acceptable measurable playback (30 days)?

See also: Digital Sweatshop, Electronic Sweatshop, Gold Farming

CIMM DEFINITION: A form of employment, possibly exploitative, where workers are hired to play online games and earn virtual goods that are then sold to other players who can better afford to pay for but cannot afford the time to play.

NOTE –  “It is just like working in a factory, the only difference is that this is the virtual world,” says Li Hua. “The working conditions are hard. We don’t get weekends off and I only have one day free a month. But compared to other jobs it is good. I have no other skills and I enjoy playing sometimes.” (Source: http://www.guardian.co.uk/technology/2009/mar/05/virtual-world-china)

CIMM DEFINITION: In production, it relates to multiple content pieces being edited / stitched together to form one complete asset. Playlist is also a constructed compound asset consisting of at least one feature (possibly multiple features) and zero, one or more inserts played out in a specified sequence as if were a single asset. It is a logical (not physical) grouping of assets identified by metadata.

CIMM DEFINITION: A partnership of CEOs from 15 corporations and 9 business associations using research to create a climate of trust that will accelerate acceptance of the Internet and the emerging Information Economy, both online and offline, as a safe and secure marketplace. (Source: IAB)

CIMM DEFINITION: A program application that can easily be installed and used as part of a Web browser. Once installed, plug-in applications are recognized by the browser and their function integrated into the main HTML file being presented. (Source: IAB)

See also: Commercial Pod

CIMM DEFINITION: A collection of non-programming content whether commercials, billboards, PSAs, etc., that are inserted as a block of seconds or minutes, before during or after a program.

2: A group of commercials, promos or announcements contained in a television program break. (Source: Nielsen)

See also: Pod

CIMM DEFINITION: The duration of non-programming content that airs during a program break. (Source: Nielsen)

See also: Pod

CIMM DEFINITION: Where the commercial pod is located within an episode, program or time period.

2: The relative position of a pod within a given telecast. (Source: Nielsen)

See also: Pod

CIMM DEFINITION: The position of an individual advertisement within a certain commercial pod.

2: The sequential location of an individual commercial within a pod. (Source: Nielsen)

See also: Video On-Demand

CIMM DEFINITION: Communication connection between two end-points or nodes.

See also: Narrowcasting

CIMM DEFINITION: Ability of marketer or advertiser to talk one-to-one with consumer or viewer. It is one-to-one narrowcasting.

See also: Advanced Advertising

CIMM DEFINITION: The ability of the viewer to access surveys via the television remote and register their opinion.

2: Refers to voting and polling activities via interactive applications in STBs (Source: Rentrak)

CIMM DEFINITION: The constant pinging of a Set-Top Box to determine signal readiness and quality.

CIMM DEFINITION: Ad that appears in a separate window beneath an open window. Pop-under ads are concealed until the top window is closed, moved, resized or minimized. (Source: IAB)

See also: Daughter Window

CIMM DEFINITION: An ad that appears in a separate window on top of content already on-screen. Similar to a daughter window, but without an associated banner. (Source: IAB)

CIMM DEFINITION: Initiates play in a separate ad window during the transition between content pages. Continues while content is simultaneously being rendered. (Source: IAB)

NOTE – Depending primarily on line-speed, play of a transitional ad may finish before or after content rendering is completed. (Source: IAB)

See also: Footprints

CIMM DEFINITION: A subset of a footprint or census where a group displays similar qualities or characteristics.

2: Total count of households or persons within a defined geography or coverage area. (Source: Nielsen)

CIMM DEFINITION: A Web site that often serves as a starting point for a Web user‘s session. It typically provides services such as search, directory of Web sites, news, weather, e-mail, homepage space, stock quotes, sports news, entertainment, telephone directory information, area maps, and chat or message boards. (Source: IAB)

CIMM DEFINITION: The number of positive interactions as a percentage of impressions Calculated by dividing the positive interactions by the total number of impressions. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: Pre-Roll, Mid-Roll

CIMM DEFINITION: An ad that runs after a Video On-Demand.

2: A form of online video ad placement where the advertisement is played after the content video plays. (Source: IAB)

CIMM DEFINITION: An entry on a message board, blog, or other chronological online forum. (Source: IAB)

See also: Video On-Demand

CIMM DEFINITION: Also known as Transactional VOD (aka TOD). A form of Video On-Demand that charges for individual program offerings such as concerts or boxing events.

See also: Cache, Caching

CIMM DEFINITION: Storing advertising or content in a computer’s RAM or hard disk memory before it is displayed on the user’s screen, rather than at the time that it plays, to reduce delays in rendering. (Source: IAB)

See also: Post-Roll, Mid-Roll

CIMM DEFINITION: An ad that runs before a Video On-Demand.

2: A form of online video ad placement where the advertisement is played before the content video plays. (Source: IAB)

CIMM DEFINITION: A highly focused form of consumer profiling, assessment and reach in order to deliver more relevant content or messaging to the potential customer.

See also: Subscription On-Demand

CIMM DEFINITION: Preferred consumer term for impulse viewing of a selection of programming with full pause, fast forward and rewind functionality for a flat monthly charge.

CIMM DEFINITION: A Preview is something that a content provider produces to promote a particular piece of content.  Previews are usually: 30 seconds to 1 minute long, and are most often excerpted from Trailer material provided by the studios for that asset.

CIMM DEFINITION: Building in a concern for consumer privacy from the start of a venture whether expressly required or not.

CIMM DEFINITION: A statement about what information is being collected; how the information being collected is being used; how an individual can access his/her own data collected; how the individual can opt-out; and what security measures are being taken by the parties collecting the data. (Source: IAB)

CIMM DEFINITION: A program that certifies the Web site owner complies with the site‘s proposed policy. Examples include TRUSTe and BBBOnline. (Source: IAB)

See also: Hybrid Cloud, Cloud, Private Cloud, Virtual Private Cloud

CIMM DEFINITION: A proprietary network or a data center that supplies hosted services to a limited number of people. (Source: http://searchcloudcomputing.techtarget.com)

CIMM DEFINITION: A random selection method to create a sample that best replicates the greater census. Each selection in the sample must have the same probability of being chosen for sample selection. (Source: SocialResearchMethods.net)

See also: Audit

CIMM DEFINITION: The third party validation of internal control processes associated with measurement. (Source: IAB)

CIMM DEFINITION: Clickable overlays or enhancements that allow viewers to opt-in to product trials, test drives or other activities.

CIMM DEFINITION: The practice of tracking information about consumers’ interests by monitoring their movements online. This can be done without using any personal information, but simply by analyzing the content, URL‘s, and other information about a user‘s browsing path/click-stream. (Source: IAB)

CIMM DEFINITION: Time between the As-Run start time and As-Run end time of the program block. Program is defined as both programming and commercial spot seconds within an episode. (Source: TIVO)

See also: Ad-ID, Data About Data, Digital Watermarking, Metadata, Program IDs, Watermark

CIMM DEFINITION: Unique identifiers in the audio and video signals that are added to programming and ads that make them easier to track and measure. Also Program IDs.

CIMM DEFINITION: The cost of reaching 1000 impressions of a certain marketing target or audience for the program being measured.

2: Shows the cost per 1000 impressions total and / or target for the program using the cost data specified by the client or the cost data for the program in this channel / time interval. (Source: TRA)

See also: Interactive Program Guide

CIMM DEFINITION: Program Guide generically means a guide to TV shows, which used to be primarily in print.

See also: Ad-ID, Data About Data, Digital Watermarking, Metadata, Program Codes, Watermark

CIMM DEFINITION: Unique identifiers in the audio and video signals that are added to programming and ads that make them easier to track and measure.

CIMM DEFINITION: A Kantar metric – Total duration of program time as a percentage of total (program + commercial) time. (Source: Kantar Media Audiences)

See also: Rating

CIMM DEFINITION: The percent of viewers or homes who viewed a program in a certain time period for a certain length of time out of the entire universe of homes or viewers.

2: The average number of units that viewed the program in which the spot aired  expressed as a percent of the designated universe. (Source: Kantar Media Audiences)

3: Program rating defines the average per-second audience for the specified program. Rating is calculated as the total tuned seconds divided by the total possible tuned seconds for the content and time period specified. (Source: TRA)

4: TIVO reports Average Program – Second level Ratings for all programs on 112 networks. Program ratings defined as the average program second.  Rating is calculated as the total viewed seconds divided by the duration of the specified period times multiplied by the in-tab. (Source: TIVO)

See also: STB on / TV off

CIMM DEFINITION: SOSO (STB on / TV off) guidelines that do not require a specific channel knowledge and could, only on the basis of available STB data, determine when a STB statement requires capping and by how much. Progressive editing levels are proportional to the length of the raw viewing statement. The longer the viewing session is, the greater the probability it will be edited. (Source: Kantar Media Audiences)

See also: Weighting

CIMM DEFINITION: An estimate. A statistical application in which a sample’s characteristics are modeled to match the overall population or universe to make it more accurate.

CIMM DEFINITION: Large screen sets, now mostly HDTV. Includes front and rear projection televisions.

CIMM DEFINITION: The process of moving assets throughout an MSO.  For example, an MSO may receive and asset at a single site, then it push or propagate the assets throughout the geography (a DMA for example) to other head ends within its system.

See also: Viewers Per Thousand Viewing Households

CIMM DEFINITION: The proportion that a specific audience watches of a channel, network, time period or any video content out of an average 1000 homes.

See also: Transmission Control Protocol, Internet Protocol Address

CIMM DEFINITION: In information technology, a protocol is the special set of rules that end points in a telecommunication connection use when they communicate. Protocols specify interactions between the communicating entities. (Source: http://searchnetworking.techtarget.com)

2: A uniform set of rules that enable two devices to connect and transmit data to one another. Protocols determine how data are transmitted between computing devices and over networks. They define issues such as error control and data compression methods. The protocol determines the following: type of error checking to be used, data compression method (if any), how the sending device will indicate that it has finished a message and how the receiving device will indicate that it has received the message. Internet protocols include TCP/IP (Transfer Control Protocol/Internet Protocol), HTTP (Hypertext Transfer Protocol), FTP (File Transfer Protocol), and SMTP (Simple Mail Transfer Protocol). (Source: IAB)

CIMM DEFINITION: Set-Top Box data providers are the companies – usually MSO, Satellites and Telcos – who are the origination point of the data collection cycle. For consumers and viewers it is the generic term for the companies – usually MSO operators, Satellites and Telcos –  who provide the Set-Top Box, Modem and transmission service of content to the home.

CIMM DEFINITION: Intermediaries between end users and Web sites such as ISPs, commercial online services, and corporate networks. Proxy servers hold the most commonly and recently used content from the Web for users in order to provide quicker access and to increase server security. (Source: IAB)

CIMM DEFINITION: Gross Rating Points among the chosen purchaser target. (Source: TRA, registered term)

See also: Hybrid Cloud, Cloud, Private Cloud, Virtual Private Cloud

CIMM DEFINITION: A cloud computing service that sells its cloud services to anyone on the Internet. (Source: http://searchcloudcomputing.techtarget.com/)

CIMM DEFINITION: An individual or organization that prepares, issues, and disseminates content for public distribution or sale via one or more media. Push advertising – pro-active, partial screen, dynamic advertisement which comes in various formats. (Source: IAB)

See also: Back Channel

CIMM DEFINITION: Opposite of “pushing” out content or signals from the operator to the viewer. Advanced Set-Top Boxes  can also “pull” data such as usage and viewership from the home or Set-Top Box back to the headend and operator. Back Channels give the capability of both pushing and pulling data and content.

NOTE – Not all boxes pull data and have back channel. Missing viewership for measurement purposes.

CIMM DEFINITION: The VOD pump is the server which streams video to the viewer on request.

CIMM DEFINITION: The information collected about consumer spending habits, often in dollars, used to help track ROI and advertising campaign efficiency and success.

See also: Rating

CIMM DEFINITION: A program content rating excluding any non-programming elements such as commercials, billboards and PSAs. The percent of viewing to the programming content only out of all sets or homes in the universe (or footprint or population or census or sample) with non-programming content excluded.

2: Time between the As-Run start time and As-Run end time of the program block, excluding non-program content. Rating of program seconds only, excluding commercial seconds. Pure Program is defined as just the program content or program seconds of an episode.  Spot, PSA and Promo seconds are excluded. (Source: TIVO)

See also: Back Channel

CIMM DEFINITION: Opposite of “pulling” in viewer information and usage. “Pushing” out content can take place on any type of Set-Top Box – advanced or not, It is the delivery of content through the Set-Top Box to the home or viewer.

CIMM DEFINITION: The percentage or delivery of viewers from a specific age and gender group who are using television at a certain time or day out of all available sets within that population.

2: Individuals rating (Source: Kantar Media Audiences)

See also: Digital Video Recorder

CIMM DEFINITION: A consumer device which uses a hard disk drive to record television programs based on the user’s preferences. Also provides pause of live television feature. Or a set of equipment that allows a user to timeshift television without removable media. (Source: CableLabs)

2: Older term for a DVR.