Category: Announcements

CIMM authored press releases.

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CIMM Announces Action Plan for an Open, Universal Watermarking Solution

CIMM and TVB Announce Local TV and Video Innovation Showcase Highlighting New Approaches to Measurement, Currency, and Data Collaboration 

Industry Alignment Is Needed to Ensure the Durability of Identity Resolution for Advanced TV and Video Advertising

CIMM Study Identifies Solutions for Challenges Facing Big Data Measurement Methodologies and Metrics

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels 

CIMM Launches New Initiative to Assess the Case for an Open, Universal Watermarking Standard to Support Improved Measurement of TV Content and Ads

CIMM Reports Member Growth and Leadership Expansion Ahead of Annual Summit in NYC

CIMM and The Attention Council Combine Forces

CIMM and TVB Launch Program of Work to Support Local TV Marketplace, Issue Post Analysis Guidelines as First Milestone

OMD’s Chrissie Hanson Joins CIMM Board of Directors

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