Older people are once again flexing their muscles at the ballot box, sending politicians scampering for cover at the mere mention of tampering with Medicare.
Yet if seniors wield disproportionate political influence, in media they remain victims of an age-old (or make that “old age”) divide.
TAC is relaunching as a new, high-profile industry Working Group within CIMM.
The new Attention Working Group will have a program of meetings, specially commissioned research and events to showcase the latest insights and innovations in the attention industry.
