Walled Garden

July 23, 2012

See also: Virtual Channel

CIMM DEFINITION: A closed community of channels or services.

CIMM DEFINITION: A system of at least two interconnected LANs that span a relatively wide geographical area.

2: Connectivity between a number of computers not located at the same physical location. (Source: IAB)

CIMM DEFINITION: A secure specification that allows users to access information instantly via handheld wireless devices such as mobile phones, pagers, two-way radios, smartphones and communicators. A WAP browser provides all of the basic services of a computer based web browser but simplified to operate within the restrictions of a mobile phone, such as its smaller view screen. WAP sites are websites accessed via the WAP browser.

2: A specification for a set of communication protocols to standardize the way that wireless devices, such as cellular mobile telephones, PDAs and others access and browse Internet-based content. (Source: IAB)

CIMM DEFINITION: An organization that provides content and applications for wireless devices. (Source: IAB)


July 23, 2012

CIMM DEFINITION: In Video On-Demand, this command starts playback for non-transaction, subscription, and free content.


July 23, 2012

See also: Ad-ID, Metadata, Program Code, Digital Watermarking

CIMM DEFINITION: An element or a specific identifier that is added to content to prevent copyright infringement. This code is embedded in the signal.

2: Unique identifiers embedded in the content audio signals that allows for identification of distributor and content for purposes of audience measurement. (Source: Nielsen

See also: CDMA

A G3 cellular technology that uses CDMA airspace. (Source: www.pcmag.com)

Web Advertorial

July 23, 2012

See also: Content Integration

CIMM DEFINITION: An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial. (Source: www.thefreedictionary.com)

Web Beacon

July 23, 2012

See also: Web Bug, Beacon, Tracking Bug, Tag, Page Tag

CIMM DEFINITION: Like a Web Bug, it is a line of code which is used by a Web site or third party ad server to track a user‘s activity, such as a registration or conversion. A Web beacon is often invisible because it is only 1 x 1 pixel in size with no color. (Source: IAB)

Web Bug

July 23, 2012

See also: Web Beacon, Beacon, Tracking Bug, Tag, Page Tag

CIMM DEFINITION: A piece of tracking software is embedded in a web page or email and that serves as a tag and is usually invisible to the user but allows checking that a user has viewed the page or email.