W

Walled Garden

July 23, 2012

See also: Virtual Channel

CIMM DEFINITION: A closed community of channels or services.

CIMM DEFINITION: A system of at least two interconnected LANs that span a relatively wide geographical area.

2: Connectivity between a number of computers not located at the same physical location. (Source: IAB)

CIMM DEFINITION: A secure specification that allows users to access information instantly via handheld wireless devices such as mobile phones, pagers, two-way radios, smartphones and communicators. A WAP browser provides all of the basic services of a computer based web browser but simplified to operate within the restrictions of a mobile phone, such as its smaller view screen. WAP sites are websites accessed via the WAP browser.

2: A specification for a set of communication protocols to standardize the way that wireless devices, such as cellular mobile telephones, PDAs and others access and browse Internet-based content. (Source: IAB)

CIMM DEFINITION: An organization that provides content and applications for wireless devices. (Source: IAB)

Watch

July 23, 2012

CIMM DEFINITION: In Video On-Demand, this command starts playback for non-transaction, subscription, and free content.

Watermark

July 23, 2012

See also: Ad-ID, Metadata, Program Code, Digital Watermarking

CIMM DEFINITION: An element or a specific identifier that is added to content to prevent copyright infringement. This code is embedded in the signal.

2: Unique identifiers embedded in the content audio signals that allows for identification of distributor and content for purposes of audience measurement. (Source: Nielsen

See also: CDMA

A G3 cellular technology that uses CDMA airspace. (Source: www.pcmag.com)

Web Advertorial

July 23, 2012

See also: Content Integration

CIMM DEFINITION: An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial. (Source: www.thefreedictionary.com)

Web Beacon

July 23, 2012

See also: Web Bug, Beacon, Tracking Bug, Tag, Page Tag

CIMM DEFINITION: Like a Web Bug, it is a line of code which is used by a Web site or third party ad server to track a user‘s activity, such as a registration or conversion. A Web beacon is often invisible because it is only 1 x 1 pixel in size with no color. (Source: IAB)

Web Bug

July 23, 2012

See also: Web Beacon, Beacon, Tracking Bug, Tag, Page Tag

CIMM DEFINITION: A piece of tracking software is embedded in a web page or email and that serves as a tag and is usually invisible to the user but allows checking that a user has viewed the page or email.

Web Site

July 23, 2012

CIMM DEFINITION: The virtual location (domain) for an organization’s or individual’s presence on the World Wide Web. (Source: IAB)

Webcasting

July 23, 2012

CIMM DEFINITION: The real-time or pre-recorded delivery of a live event‘s audio, video, or animation over the Internet. (Source: IAB)

Weighting

July 23, 2012

CIMM DEFINITION: The statistical application that creates stronger or lesser impact on parts of a sample or a subset of a data set to help the entire sample results better conform to the universe it is projecting to measure.

 NOTE – Big Band, Fourth Wall, Rentrak and TIVO do not weight their STB data. Arbitron, Nielsen, TNS and TRA apply weighting methodology

Widescreen

July 23, 2012

See also: Letterbox

CIMM DEFINITION: A term used generally to describe an aspect ratio wider than 4:3. For television, this refers to the 16 x 9 aspect ratio. A TV signal with a wider picture of 16:9 aspect ratio instead of conventional 4:3 . A preferred term vs. “letterbox”, as it is more well-known to consumers.

Widgets – Ad and TV

July 23, 2012

See also: Apps

CIMM DEFINITION: Another name for “applications”. Small software programs that have a distinctive purpose or use.

 2: Ad Widget is an authoring and campaign management solution for interactive advertising that operates either independently, or by augmenting existing linear campaign management systems, for the effective management and delivery of interactive enhancements. TV – a suite of bound and unbound, Emmy-nominated, EBIF User Agent-agnostic EBIF applications such as news, weather, sports, finance widgets, eBay on TV widget, Fantasy Football widget, and local Search widget such as Yellow Pages on TV. (Source: FourthWall Media)

 3: A small application designed to reside on a PC desktop (Mac OS X or Windows Vista) or within a Web-based portal or social network site (e.g., MySpace or Facebook) offering useful or entertaining functionality to the end user. (Source: IAB)

WIFI

July 23, 2012

CIMM DEFINITION: Technology of wireless local area networks that can be used for mobile computing devices such as laptops, Internet and VOIP phone access, gaming, and connectivity of consumer electronics such as televisions.

2: Any of a family of wireless LAN data standards (IEEE 802.11) used fairly ubiquitously for corporate and home connectivity. Also available as hotspots in public areas such as cafes and airport terminals, either for free or for a one-time use charge or subscription fee. (Source: IAB)

See also: 3G, 4G, HSPA

CIMM DEFINITION: A wireless WAN standard (IEEE 802.16) designed to provide portable (eventually mobile) wireless broadband access. (Source: IAB)

NOTE – Single WIMAX antennas can provide coverage over large physical areas, making deployment potentially very cost effective. Although not widely available as of 2007, sometimes considered a potential competitor to cable modems and DSL for residential broadband. (Source: IAB)

Wireless IP

July 23, 2012

CIMM DEFINITION: Internet protocol that is transmitted wirelessly

Word Cloud

July 23, 2012

CIMM DEFINITION: A visual representation of text or data which creates a more artistic or graphic representation of the relative importance of each data point or text.

Wrappers

July 23, 2012

See also: Skins. Material Exchange Format

CIMM DEFINITION: A type of ad in addressable advertising where a frame around a piece of content contains the ad information / message.

2: A design technology that precedes the main dataset and is used to frame subsequent data (such as audio and digital content) enabling it to run successfully and interface on various platforms. This enables cohesive cross platform capabilities.