U

See also: Transmission Control Protocol

CIMM DEFINITION: A simple communications protocol that offers a limited amount of service when messages are exchanged between computers in a network that uses the Internet Protocol. Delivery of content or information is not guaranteed.

UI abbr User Interface

July 23, 2012

See also: Graphic User Interface

CIMM DEFINITION: A system that enables a viewer to interact with a piece of equipment whether a television or a computer.

2: Allows people to interact with electronic devices such as computers; hand-held devices such as MP3 Players, Portable Media Players or Gaming devices; household appliances and office equipment.

See also: 3G

CIMM DEFINITION: A broadband, packet-based wireless transmission of text, digitized voice, video, and multimedia at data rates up to and possibly higher than 2 megabits per second, offering a set of services to mobile computer and phone users. (Source: IAB)

Un-Flagged Fault

July 23, 2012

See also: Flagged Faults, Gaps

CIMM DEFINITION: Unanticipated or non-standard lapses or gaps in data transmission, output or receiving requiring special processing or procedures.

Unauthorized View

July 23, 2012

CIMM DEFINITION: Must be a subscriber to a channel in order to be able to view. Otherwise unauthorized.

NOTE – Is viewership counted if an unauthorized viewer is just viewing the “Can’t View” slide on the subscription channel?

Unbound Application

July 23, 2012

See also: Bound Application

CIMM DEFINITION: An EBIF application that’s transmitted and loaded to the Set-Top Box  independent of the video programming. It is typically not bound to any MELECTRONIC PROGRAM GUIDE-2 video programming. There are multiple ways an unbound application can be downloaded from the headend system to the Set-Top Box es, e.g. in-band, out-of-band, DSG, Ethernet. Unbound applications are also sometime called widgets. EBIF applications from FourthWall Media’s TVWidgets product suite are examples of unbound applications.(Source: FourthWall Media)

Unduplicated Audience

July 23, 2012

See also: Reach, Cume

CIMM DEFINITION: The number of unique individuals exposed to a specified domain, page or ad in a specified time period. (Source: IAB)

Unicast

July 23, 2012

See also: Video On-Demand

CIMM DEFINITION: Similar to the concept of broadcasting where one signal containing the same data is sent out to all possible destinations. It is the opposite of Multicast.

Unification

July 23, 2012

See also: Data Fusion, Data Matching

CIMM DEFINITION: The process of aggregating and integrating unique datasets, removing disparate or incorrect elements to create a single database.

Unique

July 23, 2012

CIMM DEFINITION: An unduplicated household, Set-Top Box or viewer to a piece of content.

Unique Browser

July 23, 2012

CIMM DEFINITION: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. This definition requires taking account for the potentially inflationary impact of cookie deletion among certain of the cookied browsers that access Internet content. (Source: IAB)

Unique Cookie

July 23, 2012

CIMM DEFINITION: A count of unique identifiers…that represents unduplicated instances of Internet activity (generally visits) to Internet content or advertising during a measurement period. (Source: IAB)

Unique Device

July 23, 2012

CIMM DEFINITION: An unduplicating computing device that is used to access Internet content or advertising during a measurement period. A count of unduplicated devices necessarily accounts for multiple browser usage on an individual computer or other computing device. (Source: IAB)

Unique Households

July 23, 2012

CIMM DEFINITION: Unduplicated visits in a given period to an asset initiated by the user from entry point or feature. (Source: Kantar)

CIMM DEFINITION: Total count of unique HHs which initiated at least one session for a particular VOD asset or set of VOD assets during a given reporting period. A Unique HH View is counted each time any Viewing Device within a household (as designated by a HH Identifier) initiates a VOD session for a particular asset or set of assets and is counted once and only once during the reporting period. Unique HH counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Unique HHs is reset. A Unique HH that watches the same asset twice is only counted once when reporting by asset within a given reporting period. A Unique HH that watches two assets from the same campaign is only counted once when reporting by campaign with a given reporting period. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Unique Interaction Rate

July 23, 2012

CIMM DEFINITION: The net, unduplicated number of STBs or Households interacting with an iTV application, expressed as a percent of the total STB / Household Universe exposed to a specific iTV campaign or period of time. (Source: Canoe)

 

Unique Reach

July 23, 2012

See also: Reach & Frequency      

CIMM DEFINITION: The number of unduplicated homes, Set-Top Boxes  or individuals that have been exposed to the channel program or spot based on some minimum time spent condition (e.g. one second or one minute). Within a specific program or time period. (Source: Kantar Media Audiences)

2: Subset of cume household or STB tuning by network or event on an impression basis. (Source: Nielsen)

Unique Reach %

July 23, 2012

See also: Reach & Frequency      

CIMM DEFINITION: The number of unduplicated homes, Set-Top Boxes  or individuals that have been exposed to the channel, program or spot expressed as a percentage of the designated universe. (Source: Kantar Media Audiences)

2: Subset of cume household or Set-Top Box tuning by network or event on a percentage basis. (Source: Nielsen)

Unique Remote Clicks

July 23, 2012

CIMM DEFINITION: In interactive television advertising, the number of subscriber Set-Top Boxes  reporting at least one remote click for a given ad. Demonstrates first stage interest in the message. (Source: TRA)

2: The number of unduplicated households or STBs reporting at least one remote click for a given spot ad. (Source: Nielsen)

3: The number of subscriber Set-Top Boxes  reporting at least one remote click for a given spot ad. (Source: FourthWall Media)

NOTE – Not available in TIVO’s reporting portal but available on a custom basis from their PowerWatch product.

Unique Responses

July 23, 2012

See also: Unique Remote Clicks

CIMM DEFINITION: In interactive television advertising, the number of subscriber Set-Top Boxes  reporting at least one response for a given spot ad. Shows final stage of interest in the message.

2: The number of subscriber Set-Top Boxes  reporting at least one response for a given spot ad. (Source: FourthWall Media)

Unique Screen View

July 23, 2012

CIMM DEFINITION: The total number of distinct screen views from a viewer, unduplicated per viewing device. At this time, this refers to a TV connected to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Unique STB Exposures

July 23, 2012

CIMM DEFINITION: The number of subscriber Set-Top Boxes  reporting at least one STB exposure for a given ad spot. (Source: FourthWall Media)

NOTE – We will calculate unique reach at a household level, not box level. (Source: TIVO)

Unique User

July 23, 2012

CIMM DEFINITION: A unique individual or browser which has either accessed a site (see unique visitor) or which has been served unique content and/or ads such as e-mail, newsletters, interstitials and pop-under ads. Unique users can be identified by user registration or cookies. Reported unique users should filter out bots. See iab.net for ad campaign measurement guidelines. (Source: IAB)

Unique Viewing Devices

July 23, 2012

CIMM DEFINITION: Total count of unique Viewing Devices which initiated at least one session for a particular VOD asset or set of VOD assets during a given reporting period. Today, unique viewing devices refer to set-tops. A Unique Viewing Device is counted each time a specific Viewing Device (as designated by a Viewing Device Identifier) initiates a VOD session and is counted once and only once during the reporting period. Unique Device or Unique Device counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Unique Devices are reset. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Unique Visitor

July 23, 2012

CIMM DEFINITION: A unique user who accesses a Web site within a specific time period. See unique user. (Source: IAB)

Universe

July 23, 2012

See also: Footprints, Census

CIMM DEFINITION: Larger than a footprint.

2: It is the defined population to which the STB measurement applies. (Source: TRA)

3: According to Rentrak it is the larger population than a footprint to which the data processor is projecting. (Source: Rentrak)

4: See census. (Source: TIVO)

5: The total population of audience being measured. (Source: IAB)

Universes – Coverage

July 23, 2012

See also: Footprints

CIMM DEFINITION: The coverage area universe is the total number of homes or Set-Top Boxes  reached for an operator, network or channel. Because of tiering, some networks are not carried in the full universe of an operator and therefore use a coverage area universe to calculate performance.

NOTE – Census vs. Footprint vs. Universe

See also: Footprints

CIMM DEFINITION: The digital universe is total number of homes or Set-Top Boxes  reached for an operator. Because not all homes are digital homes, there is a lower universe of digital homes compared to the full universe of all homes that an operator can serve.

NOTE – Census vs. Footprint vs. Universe

Unlocked

July 23, 2012

CIMM DEFINITION: Icon / identifier for a video that would normally be locked is temporarily unlocked due to a user setting.

Unmeasured Networks

July 23, 2012

See also: Highly Targeted Networks, Long Tail Channels

CIMM DEFINITION: Networks, usually smaller and niche, that are not currently measured by Nielsen which is the current media currency.

Unmeasured TVs

July 23, 2012

See also: Over The Air

CIMM DEFINITION: Television sets in the home that do not have a digital box or households in general that do not subscribe to digital television. Since these homes tend to have no box or boxes without a return path, they are not measured by Set-Top Box data.

NOTE – According to Rentrak, in their Live system, they can assume that the distribution of viewing on non-digital networks is the same for digital and non-digital TVs. Then they compare the share of the non-digital channels from the STB data and apply that share to the full viewing hours of non-STB TVs. The adjustment is only applied to broadcast stations (the channels that are available to over-the-air households) to account for the unmeasured viewing from those households.

Unresolved IP Addresses

July 23, 2012

See also: Domain Name

CIMM DEFINITION: IP addresses that do not identify their 1st or 2nd level domain. Unresolved IP addresses should be aggregated and reported as such. See also domain. (Source: IAB)

Unstructured Data

July 23, 2012

See also: Big Data

CIMM DEFINITION: Not “machine friendly” information managed in rows and columns. Unstructured data is more human friendly originating from various sources such as email and social media and includes not just words and numbers but also video audio and images.

Upgrade

July 23, 2012

CIMM DEFINITION: Automated upgrade icon / indicator for non-subscribers to upgrade to subscription services via the On-Demand content listings for the subscription service.

Upload

July 23, 2012

CIMM DEFINITION: To send data from a computer to a network. An example of uploading data is sending e-mail. (Source: IAB)

Upstream

July 23, 2012

See also: Back Channel

CIMM DEFINITION: A return path signal. Part of the back channel.

CIMM DEFINITION: The unique identifying address of any particular page on the Web. It contains all the information required to locate a resource, including its protocol (usually HTTP), server domain name (or IP address), file path (directory and name) and format (usually HTML or CGI). (Source: IAB)

URL Tagging

July 23, 2012

CIMM DEFINITION: The process of embedding unique identifiers into URLs contained in HTML content. These identifiers are recognized by Web servers on subsequent browser requests. Identifying visitors through information in the URLs should also allow for an acceptable calculation of visits, if caching is avoided. (Source: IAB)

US TV Households

July 23, 2012

CIMM DEFINITION: The total number of households in the United States that have a television set – whether digital or analog – usually calculated by Nielsen.

2: A home with at least one TV capable of tuning to at least one channel.  For example, television sets that are not updated for digitally transmitted content would not count under the current guidelines. (Source: Nielsen)

Usage Patterns

July 23, 2012

CIMM DEFINITION: The map of activity for a viewer based on their routine usage of media devices.

Usenet

July 23, 2012

CIMM DEFINITION: Internet bulletin-board application. User – an individual with access to the World Wide Web. (Source: IAB)

User Agent String

July 23, 2012

CIMM DEFINITION: A field in a server log file which identifies the specific browser software and computer operating system making the request. (Source: IAB)

User Centric Measurement

July 23, 2012

CIMM DEFINITION: Web audience measurement based on the behavior of a sample of Web users. (Source: IAB)

User Interaction

July 23, 2012

CIMM DEFINITION: The actions that a viewer takes to indicate that they are using their remote and television. On the internet it is the indication that the user is accessing content, clicking on ads etc.

NOTE – Remote button presses – used to ascertain capping.

User Registration

July 23, 2012

CIMM DEFINITION: Information contributed by an individual which usually includes characteristics such as the person’s age, gender, zip code and often much more. A site‘s registration system is usually based on an ID code or password to allow the site to determine the number of unique visitors and to track a visitor’s behavior within that site. (Source: IAB)

See also: Universal Time Code (with same abbreviation)

CIMM DEFINITION: An international time measurement system based on the atomic second but corrected periodically to keep in approximate sync with the earth’s rotation. Previously referred to as Greenwich Mean Time (GMT), UTC represents standard time at the prime meridian and does not include any daylight savings adjustment. (Source: Nielsen)

2: Related term: GMT.  Some STBs log events based on GMT.  As a result, local time needs to be derived from zip code or time zone. (Source: TIVO)

See also: Coordinated Universal Time (with same abbreviation)

CIMM DEFINITION: Coordinated Universal Time is a time measurement standard. Some internal Set-Top Box clocks are on UTC which replaced Greenwich Mean Time (GMT) as the main reference time scale.