302 Redirect

July 23, 2012

CIMM DEFINITION: The process of a server sending a browser the location of a requested ad, rather than sending the ad itself. Ad servers use 302 redirects to allow them to track activities such as ad requests or ad clicks. (Source: IAB)


July 23, 2012

CIMM DEFINITION: A form of advanced digital television where images in content appear three dimensional with the use of special glasses.

2: 3D television employs some form of stereoscopy and a special viewing device to project a television program into a realistic three-dimensional field.


July 23, 2012

See also: 4G, WIMAX, HSPA

CIMM DEFINITION: A generation of cellphone mobile communication standards, whether it is the phone itself or the network the signal is carried on.

2: The Third Generation mobile network infrastructure. As of 2007 being deployed (or already deployed) by mobile operators in most of Europe, East Asia, and North America. Supports much higher data speeds than previous mobile networks, in some cases approaching wired broadband connections. (Source: IAB)

NOTE – The higher the number next to the G, the newer, and presumably faster, is the network the device is using. (But when Apple calls a product 4G, that means it is the fourth generation of that device, but not necessarily that it works on a 4G network, although sometimes it does.) Not all 4G is created equal. Different carriers use different kinds of 4G. In terms of speed, the technologies, rated from fastest to slowest, are LTE, WiMax and HSPA+. After that come EVDO and EDGE, which are 3G. RootMetrics, a company that measures mobile network performance, tested in 42 markets and found that the fastest provider over all was Verizon (it has the most LTE), followed by AT&T, then T-Mobile and Sprint. Caveats: 1. Not every city has 4G from every carrier. 2. You need a phone that receives the 4G network and not all do. 3. The speed of a network doesn’t matter if you can’t get a signal. (Source: NYTimes.com)


July 24, 2012

CIMM DEFINITION: A dedicated, typically corporate, high-speed (1.54 megabits/second) Internet connection. (Source: IAB)


July 24, 2012

CIMM DEFINITION: A very high-speed (45 megabits/second or higher) dedicated, corporate Internet connection. (Source: IAB)


July 24, 2012

See also: Advanced Advertising

CIMM DEFINITION: Interactive television commerce.

2: A specific set of EBIF applications in the FourthWall Media’s AdWidgets System to enable commercial transactions on television, e.g. buy a pizza. (Source: FourthWall Media)

3: Electronic commerce via interactive television. (Source: IAB)

Tablet Computer

July 24, 2012

CIMM DEFINITION: A general-purpose computer contained in a single panel. Its distinguishing characteristic is the use of a touch screen as the input device. Modern tablets are operated by fingers, and a stylus is an option, whereas earlier tablets required a stylus. (Source: www.pcmag.com)


July 24, 2012

See also: Web Beacon, Beacon, Web Bug, Tracking Bug, Page Tag

CIMM DEFINITION: A piece of software that helps identify what should be on the screen and when the page loads. (Source: www.techterms.com)

Target Audience

July 24, 2012

CIMM DEFINITION: The intended audience for an ad, usually defined in terms of specific demographics (age, sex, income, etc.) product purchase behavior, product usage or media usage. (Source: IAB)

Targeted Advertising

July 24, 2012

See also: Advanced Advertising

CIMM DEFINITION: Selection of different advertising messages to segmented groups of viewers so as to more effectively reach consumers with relevant advertising and information.