T

302 Redirect

July 23, 2012

CIMM DEFINITION: The process of a server sending a browser the location of a requested ad, rather than sending the ad itself. Ad servers use 302 redirects to allow them to track activities such as ad requests or ad clicks. (Source: IAB)

3D TV

July 23, 2012

CIMM DEFINITION: A form of advanced digital television where images in content appear three dimensional with the use of special glasses.

2: 3D television employs some form of stereoscopy and a special viewing device to project a television program into a realistic three-dimensional field.

3G

July 23, 2012

See also: 4G, WIMAX, HSPA

CIMM DEFINITION: A generation of cellphone mobile communication standards, whether it is the phone itself or the network the signal is carried on.

2: The Third Generation mobile network infrastructure. As of 2007 being deployed (or already deployed) by mobile operators in most of Europe, East Asia, and North America. Supports much higher data speeds than previous mobile networks, in some cases approaching wired broadband connections. (Source: IAB)

NOTE – The higher the number next to the G, the newer, and presumably faster, is the network the device is using. (But when Apple calls a product 4G, that means it is the fourth generation of that device, but not necessarily that it works on a 4G network, although sometimes it does.) Not all 4G is created equal. Different carriers use different kinds of 4G. In terms of speed, the technologies, rated from fastest to slowest, are LTE, WiMax and HSPA+. After that come EVDO and EDGE, which are 3G. RootMetrics, a company that measures mobile network performance, tested in 42 markets and found that the fastest provider over all was Verizon (it has the most LTE), followed by AT&T, then T-Mobile and Sprint. Caveats: 1. Not every city has 4G from every carrier. 2. You need a phone that receives the 4G network and not all do. 3. The speed of a network doesn’t matter if you can’t get a signal. (Source: NYTimes.com)

T-1

July 24, 2012

CIMM DEFINITION: A dedicated, typically corporate, high-speed (1.54 megabits/second) Internet connection. (Source: IAB)

T-3

July 24, 2012

CIMM DEFINITION: A very high-speed (45 megabits/second or higher) dedicated, corporate Internet connection. (Source: IAB)

T-Commerce

July 24, 2012

See also: Advanced Advertising

CIMM DEFINITION: Interactive television commerce.

2: A specific set of EBIF applications in the FourthWall Media’s AdWidgets System to enable commercial transactions on television, e.g. buy a pizza. (Source: FourthWall Media)

3: Electronic commerce via interactive television. (Source: IAB)

Tablet Computer

July 24, 2012

CIMM DEFINITION: A general-purpose computer contained in a single panel. Its distinguishing characteristic is the use of a touch screen as the input device. Modern tablets are operated by fingers, and a stylus is an option, whereas earlier tablets required a stylus. (Source: www.pcmag.com)

Tag

July 24, 2012

See also: Web Beacon, Beacon, Web Bug, Tracking Bug, Page Tag

CIMM DEFINITION: A piece of software that helps identify what should be on the screen and when the page loads. (Source: www.techterms.com)

Target Audience

July 24, 2012

CIMM DEFINITION: The intended audience for an ad, usually defined in terms of specific demographics (age, sex, income, etc.) product purchase behavior, product usage or media usage. (Source: IAB)

Targeted Advertising

July 24, 2012

See also: Advanced Advertising

CIMM DEFINITION: Selection of different advertising messages to segmented groups of viewers so as to more effectively reach consumers with relevant advertising and information.

Targeted Effective CPM

July 24, 2012

See also: Effective CPM

CIMM DEFINITION: The cost per 1000 impressions achieved against an advertiser specific target segment(s) that is more refined and/or a better proxy for the desired consumer profile than the traditional audience segments that are broadly defined by age and/or gender. (Source: Visible World).

See also: Effective Frequency, Reach & Frequency

CIMM DEFINITION: The average number of times an advertiser specific target segment is exposed to a targeted commercial. (Source: Visible World).

Targeted Effective Reach

July 24, 2012

See also: Effective Reach, Reach & Frequency

CIMM DEFINITION: The total number of households within an advertiser specific target segment(s) that are exposed with an effective frequency. (Source: Visible World).

See also: User Datagram Protocol

CIMM DEFINITION: A set of rules (protocol) used along with the Internet Protocol (IP) to send data in the form of message units between computers over the Internet. While IP takes care of handling the actual delivery of the data, TCP takes care of keeping track of the individual units of data (called packets) that a message is divided into for efficient routing through the Internet. (Source: Searchnetworking.techtarget.com)

CIMM DEFINITION: Part of series of protocols designed to connect different computer networks enabling functions such as email and data file transfers. (Source: MRC)

2: The software protocols that run the Internet, determining how packets of data travel from origin to destination. (Source: IAB)

See also: TDMA

CIMM DEFINITION: A type of multiplexing that combines data streams by assigning each stream a different time slot in a set. TDM repeatedly transmits a fixed sequence of time slots over a single transmission channel. (Source; www.Webopedia.com)

See also: Spread Spectrum, LTE, GSM, CDMA

CIMM DEFINIION: A technology for delivering digital wireless service using time-division multiplexing (TDM). TDMA works by dividing a radio frequency into time slots and then allocating slots to multiple calls. In this way, a single frequency can support multiple, simultaneous data channels. TDMA is used by the GSM digital cellular system. (Source; www.Webopedia.com)

Telco

July 24, 2012

CIMM DEFINITION: An abbreviated term referring to a telecommunications or telephone company. (Source: Nielsen)

Telco Data

July 24, 2012

See also: Data Type

CIMM DEFINITION: The viewership and usage data provided by Telephone company video providers.

Teleport

July 24, 2012

CIMM DEFINITION: A satellite ground station with multiple antennas that functions as a hub that connects a satellite with a terrestrial telecommunications network. Teleports may provide various broadcasting services among other telecommunications functions, such as uploading computer programs or issuing commands over an uplink to a satellite. (Source: www.wikipedia.com)

2: A hypothetical method of transportation in which matter or information is dematerialized, usually instantaneously, at one point and recreated at another. (Source: www.thefreedictionary.com)

Telescoping

July 24, 2012

See also: Advanced Advertising, Interactive Advertising

CIMM DEFINITION: A form of interactive or advanced advertising in which the viewer can link from a video on a channel to deeper content, such as Video On-Demand or a website for more information and possible purchase.

2: Form of advanced TV advertising in which linear programming leads a viewer to a corresponding video asset within a VOD environment. (Source: Nielsen)

3: Video ad unit(s) associated with or accessible from video commercials, display ads or overlays, which provide more in-depth product information.

4: A form of interactivity where the viewer can link from the interactive asset or application on display to corresponding content, such as a VOD channel, a website, or a new interactive session content. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Temporal Accuracy

July 24, 2012

See also: Second-by-second Rating

CIMM DEFINITION: That a tuning event said to occur at a specific time really did occur at that time. (Source: TRA)

Terms & Conditions

July 24, 2012

CIMM DEFINITION: The details of the contract accompanying an insertion order. See iab.net for voluntary guidelines for standard terms & conditions for Internet advertising for media buys. (Source: IAB)

Terrestrial Television

July 24, 2012

See also: Over The Air

CIMM DEFINITION: Often referred to as broadcast television it is the ability to transmit television signals through the atmosphere and an antenna without the use of satellite or cable. Does not require a subscription and is offered free to view as long as you have the equipment. Considered an older form of television distribution.

Territorial Breach

July 24, 2012

CIMM DEFINITION: The abrogation of distribution, content or any other rights of an entity in a specific geographical area whether they are licensed or granted by law.

Text Messaging

July 24, 2012

See also: Texting, Short Message Service

CIMM DEFINITION: The common term for the sending of “short” (160 characters or fewer) text messages, using the Short Message Service, from mobile phones. (Source: IAB)

Source:

(Source: IAB)

Texting

July 24, 2012

See also: Text Messaging, Short Message Service

CIMM DEFINITION: The act of text messaging.

Textual Ad Impressions

July 24, 2012

CIMM DEFINITION: The delivery of a text-based advertisement to a browser. To compensate for slow Internet connections, visitors may disable “auto load images” in their graphical browser. When they reach a page that contains an advertisement, they see a marker and the advertiser’s message in text format in place of the graphical ad. Additionally, if a user has a text-only browser, only textual ads are delivered and recorded as textual ad impressions. (Source: IAB)

Thick Set-Top Box

July 24, 2012

See also: Advanced Set-Top Box, Set-Top Box

CIMM DEFINITION: Casual term for Advanced Set-Top Box.

Thin Set-Top Box

July 24, 2012

See also: Set-Top Box, Broadcast Set-Top Box

CIMM DEFINITION: Another term for Broadcast TV Set-Top Box or Analog.

2: Also used to refer to STBs that may not have a tuner. (Source: TIVO)

Third-Party Ad Server

July 24, 2012

CIMM DEFINITION: Independent outsourced companies that specialize in managing, maintaining, serving, tracking, and analyzing the results of online ad campaigns. They deliver targeted advertising that can be tailored to consumers’ declared or predicted characteristics or preferences. (Source: IAB)

Throughput

July 23, 2012

CIMM DEFINITION: The amount of data transmitted through Internet connectors in response to a given request. (Source: IAB)

Tier, Tiering

July 23, 2012

See also: A la Carte

CIMM DEFINITION: The packaging of channels or service options sold as a group of channels or as a level of service.

Tiered Plan

July 23, 2012

See also: Tiers of Service

CIMM DEFINITION: Mobile phone packages with varying amounts of minutes, instant messages and data. The more time and data you buy, the more you pay. (Source: NYTimes.com)

Tiers of Services

July 23, 2012

See also: Tiered Plan

CIMM DEFINITION: A pricing structure that enables the consumer to select services or content on media platforms that are collected into sub-sets that are offered as increasingly more expensive levels.

Time / Date Stamps

July 23, 2012

CIMM DEFINITION: Unique codes inserted into content to help identify the time and date of the exposure for tracking purposes. Also referred to as Time Codes.

Time Adjustment

July 23, 2012

See also: Clock Drift

CIMM DEFINITION: Clocks in Set-Top Boxes  may be logged differently and may have clock drift. Processors must standardize the various clock times as part of the measurement process.

CIMM DEFINITION: The length of time that the interactive session is available during a TV advertising spot or TV programming. Length of time may vary per application. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Time Out

July 23, 2012

See also: Time Out Total, Time Out Rate

CIMM DEFINITION: The instance when an interaction session timed out as a result of no viewer response. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Time Out Rate

July 23, 2012

See also: Time Out Total, Time Out

CIMM DEFINITION: The number of time outs as a percentage of impressions. Calculated by dividing the Time Out total count with the total number of impressions. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Time Out Total

July 23, 2012

See also: Time Out, Time Out Rate

CIMM DEFINITION: The total number of instances when an interactive session timed out as a result of no viewer response. Calculated by subtracting the initial interaction total from the total number of impressions. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

See also: Dynamic Insertion

CIMM DEFINITION: During time-shifted viewing, original broadcast ads replaced with other video ads.

Time Shifted HUT

July 23, 2012

CIMM DEFINITION: Percentage of homes using television including any trick play viewing, specifically playback, whether based on time of recording or time of playback.

NOTE – Edit rules vary by data processor.

Time Shifted Television

July 23, 2012

See also: Trick Play

CIMM DEFINITION: Content that has been recorded with the intent to view at another time in the future. Also, the playing back of such content.

2: Recorded or stored program content that is accessed at a time later than the original telecast. Pre-recorded content stored with the intent to tune at future dates. (Source: Nielsen)

3: The phenomenon of playing back home-recorded TV content. (Source: TRA)

Time Shifted Tuning

July 23, 2012

CIMM DEFINITION: Tuning to any pre-recorded content from any digital device. (Source: Nielsen)

Time Shifted Viewing

July 23, 2012

See also: Trick Play

CIMM DEFINITION: A form of delayed viewing in which the viewer records a piece of content with the intent of viewing it at some time in the future.

Time Spent

July 23, 2012

CIMM DEFINITION: The amount of time that a home, Set-Top Box or viewer spends on a piece of content whether viewing or interacting with it in some form.

2: The amount of elapsed time from the initiation of a visit to the last audience activity associated with that visit. Time spent should represent the activity of a single cookied browser or user for a single access session to the web-site or property. (Source: IAB)

Note – According to TIVO, refers to Duration or Dwell Time. TIVO also measures time spent in specific features and in interactive advertising.

See also: Time / Date Stamp

CIMM DEFINITION: An embedded code that indicates the time and date of a video, program, ad or other piece of content.

See also: generic TLD, country code TLD

CIMM DEFINITION: One of the domains at the highest level in the hierarchical Domain Name System of the Internet. The top-level domain names are installed in the root zone of the name space. For all domains in lower levels, it is the last part of the domain name, that is, the last label of a fully qualified domain name. For example, in the domain name www.example.com, the top-level domain is .com (or .COM, as domain names are not case-sensitive).  (Source: www.wikipedia.org)

See also: Pay Per View, Video On-Demand

CIMM DEFINITION: Same definition as Pay Per View. (Source: Rentrak)

Token

July 23, 2012

See also: Digital Tokens

CIMM DEFINITION: An event or a grouping of bits or characters or bits of data that describes a tune-in to an event. A set of data that indicates when an event has occurred.

2: A tracer or tag which is attached by the receiving server to the address (URL) of a page requested by a user. A token lasts only through a continuous series of requests by a user, regardless of the length of the interval between requests. Tokens can be used to count unique users. (Source: IAB)

NOTE – Blank Video tokens are a challenge to measurement.

CIMM DEFINITION: Akin to a Viewing Universe, it is a total count of unique HHs which initiated any VOD asset during a given reporting period. An Active VOD HH is counted each time any Viewing Device within a household (as designated by a HH Identifier) initiates any VOD session. Active VOD HH counts are specific to the reporting period (month, week, day, etc.). At the beginning of a new reporting period, the counts of Active HHs are reset. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Total Audience Rating

July 23, 2012

See also: Rating

CIMM DEFINITION: Unduplicated percentage of the specified population that has tuned to a particular network, program or other piece of content for a given minimum interval of time such as six minutes. The total audience rating is higher than the average audience rating, which is measured on an average minute or an average second basis.

CIMM DEFINITION: Total DAI enabled households (HH) provisioned for VOD and DAI as reported at the end of the prior completed fiscal quarter. Total gross count of VOD enabled Households (HH) in a distributor footprint with DAI capability. Does not include traditional PPV-only households. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Total HHs Passed

July 23, 2012

CIMM DEFINITION: Total households (HHs) passed as reported at the end of the prior completed fiscal quarter. Total gross count of households (HHs) passed by a cable system’s network including Syscode and DMA data Reports can be segmented by Syscode and DMA data. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: Total estimated number of HHs in the geography that are categorized to be within a specific demographic. A demographic type associated with a particular household based on the geographical location of that household, as defined by third party providers. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: Total estimated number of HHs in the geography that are categorized to be within a specified psychographic. A psychographic type associated with a particular household based on the geographical location of that household, as defined by third party providers. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Total Impressions

July 23, 2012

See also: Delivery

CIMM DEFINITION: The simple aggregate count of how many times a channel program or spot was accessed over a designated period by a specified population. Includes duplicated audiences or homes. (Source: Kantar Media Audiences)

2: In Interactive metrics, it is the total visits including repeat entries. (Source: Kantar Media Audiences)

3: The aggregate count of households, STBs or persons exposed to a tuning event. (Source: Nielsen)

Total Item Reach (%)

July 23, 2012

See also: Reach & Frequency

CIMM DEFINITION: The total cumulative homes or Set-Top Boxes exposed at least once to a channel program or spot in the specified time frame expressed as a percentage of the designated universe. (Source:  Kantar Media Audiences)

See also: Reach & Frequency

CIMM DEFINITION: The total accumulated number of units in thousands (Set-Top Boxes  or households) exposed at least once to a channel program or spot in the specified time frame. (Source: Kantar Media Audiences)

Total Leads

July 23, 2012

See also: Final Response Count, Lead Count

CIMM DEFINITION: The total number of leads that are generated from a single interactive application. Also known as Final Response Count. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Total Minutes

July 23, 2012

CIMM DEFINITION: Total tuning or viewing in minutes among the designated universe. (Source: Kantar Media Audiences)

2: TIVO does not provide total minutes among viewers. They measure second-by-second and can derive total seconds viewed from logs. (Source: TIVO)

See also: Reach & Frequency

CIMM DEFINITION: Total tuning or viewing in minutes among viewers that meet user-defined reach condition. (Source: Kantar Media Audiences)

NOTE – TIVO doesn’t provide total minutes among viewers or user-defined reach criteria.  The total seconds viewed from all viewers with a minimum exposure to the content (ex: spot) for at least 10% of the length of the content can be calculated from Reach.

Total Orders

July 23, 2012

CIMM DEFINITION: The total count of rental window instances initiated by subscribers for a specific title asset. An order is calculated whenever the subscriber initiates a new Rental Period. A title asset may be viewed multiple times during a rental window; however, it still counts as a single order. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – See Total Views for explanation of difference of Orders vs Total Views.

Total Play Time

July 23, 2012

CIMM DEFINITION: Aggregated Play Time of all views initiated reported in minutes.

Total sum of Play Times for all views. Play Time measures the amount of time an asset was viewed in Play Mode (NPT) regardless of any trick modes that may have been invoked in between. Play Time is a subset of Run Time; Play Time does not include session set-up/tear-down time or any time relating to FF, Rewind, or Pause (which may all be included in Run Time). (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Total Remote Clicks

July 23, 2012

See also: Remote Clicks

CIMM DEFINITION: Cumulative Remote Clicks.

Total Run Time

July 23, 2012

CIMM DEFINITION: Aggregated Run Time of all views initiated (also referred to as View Duration) reported in minutes. Total sum of Run Times for all views. Run Time is measured from the time a view was initiated until the time the view was exited regardless of any trick modes that may have been invoked in between. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Total Scheduled

July 23, 2012

CIMM DEFINITION: For Ad Assets Only. Total count of scheduled insertions for a particular VOD DAI asset into a VOD playlist for any VOD asset. A scheduled insertion is counted every instance of a specific VOD DAI Asset placed into a playlist at VOD Session Creation. Does not infer that the particular VOD DAI Asset was viewed. Can be grouped by pod and pod position. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Total Subscriber HHs

July 23, 2012

CIMM DEFINITION: Total subscriber households (HHs) as reported at the end of the prior completed fiscal quarter. Total gross count of accounts provisioned for cable video (analog or digital) including residential, commercial, and MDU subscribers, including Syscode and DMA data. Reports can be segmented by Syscode and DMA data. Does not include HSD-only or Phone-only cable subscribers. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Total Views

July 23, 2012

CIMM DEFINITION: Total count of instances a specific asset was initiated in play time by subscribers regardless of rental period (or order window). Total count of all instances of a specific asset initiated. There is no “delay time” in which a video could be initiated and not counted. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – Delay time is a legacy PPV term where viewers could exit within 5 minutes and not be billed.) There is no regard to Rental Period or Order Window. Each time the video is initiated, a View is counted. Views for Ad Assets can be grouped by pod and pod position. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – Explanation and differences of Orders vs. Views – Assuming that the consumer has a 24 hour window to view the content that they ordered, in each case, the consumer can view the program 10 times but because MVPD B reports in orders only, the program gets counted only once but the commercial gets counted 10 times. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: Total set-top boxes (STBs) and devices provisioned for VOD as reported at the end of the prior completed fiscal quarter. Total gross count of STBs or other devices provisioned for VOD services; includes Syscode and DMA data. Reports can be segmented by Syscode and DMA data. Does not include analog, one-way STB subscriber devices not provisioned for VOD. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Total VOD Enabled HHs

July 23, 2012

CIMM DEFINITION: Total households (HHs) provisioned for VOD as reported at the end of the prior completed fiscal quarter. Total gross count of accounts provisioned for VOD including residential, commercial, and MDU subscribers, Including Syscode and DMA data. Reports can be segmented by Syscode and DMA data. Does not include traditional PPV-only households. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

CIMM DEFINITION: A contact point with the consumer, service, brand or viewer, often  via an ad through a media vehicle. That which connects to a viewer before during and after a transaction that can raise awareness, affinity and adoption.

Traceroute

July 23, 2012

CIMM DEFINITION: A computer network diagnostic tool for displaying the route (path) and measuring transit delays of packets across an Internet Protocol (IP) network. (Source: Wikipedia.org)

Tracking Bug

July 23, 2012

See also: Web Beacon, Beacon, Web Bug, Tag, Page Tag

CIMM DEFINITION: Similar to a Web Bug or Web Beacon, a piece of software that is hidden to the user but enables the ability to track web, page and email usage.

Traffic

July 23, 2012

CIMM DEFINITION: The flow of data over a network, or visitors to a Web site. (Source: IAB)

Traffic & Billing

July 23, 2012

CIMM DEFINITION: A software solution which provides scheduling, inventory management analysis and billing of commercial media inventory.

Trailer

July 23, 2012

CIMM DEFINITION: Trailers are typically produced by the studios to promote a particular piece of content, and range from about one to three minutes in length.

Transactional Ads

July 23, 2012

CIMM DEFINITION: Clickable overlay or enhancement that allows viewers to engage in transactions during the content experience.

Transactional On-Demand

July 23, 2012

CIMM DEFINITION: Where the user pays a fee to view particular content and that content can generally be viewed multiple times within a specified timeframe (e.g. 24 hours). (Source: MRC)

Transcoding

July 23, 2012

See also: MFX Wrapping Technology, Wrappers

CIMM DEFINITION: The direct digital-to-digital data conversion of one form of encoding to another such as within movie data files or audio files. This is usually done in cases where a target device does not support the format or has limited storage capacity that mandates a reduced file size, or to convert incompatible or obsolete data to a better-supported or modern format. (Source: www.Wikipedia.org)

Transfer

July 23, 2012

CIMM DEFINITION: The successful response to a page request; also when a browser receives a complete page of content from a Web server. (Source: IAB)

Transitional Ads

July 23, 2012

See also: Interstitial Ads, Intermercial Ads, Splash Pages

CIMM DEFINITION: An ad that is displayed between Web pages. In other words, the user sees an advertisement as he/she navigates between page ‗a‘ and page ‗b.‘ Also known as an interstitial. (Source: IAB)

Transitional Pop Up

July 23, 2012

CIMM DEFINITION: An ad that pops up in a separate ad window between content pages. (Source: IAB)

Transmedia

July 23, 2012

CIMM DEFINITION: The delivering, broadcasting and experiencing of content across several digital platforms using digital technologies.

Transmedia Storytelling

July 23, 2012

See also: Multiplatform Storytelling

CIMM DEFINITION: Like Multiplatform Storytelling, it is the technique where a single storyline or story experience is told across several digital platforms creating a seamless viewer experience.

Triangulation

July 23, 2012

CIMM DEFINITION: A solution to the problem of how to send a signal around the curvature of the earth. The signal is beamed from the earth to a separate location which then beams it from that location back down to the individual receiving home, such as with a satellite signal.

Trick Mode

July 23, 2012

See also: Trick Play

CIMM DEFINITION: Another term for trick play – when the viewer is involved in using the features of the DVR

Trick Play

July 23, 2012

CIMM DEFINITION: A term used to describe the use of DVR time shifted viewing or On-Demand with a TV Remote Control device. Features include fast forward, rewind and pause.

NOTE – DVR metrics need to be decided. According to Kantar this data are not currently available in the U.S. but are available in the U.K. Rentrak says that it depends on the operator and the device. Some operators have trick mode data available in various forms (some more detailed than others) and Rentrak has been measuring multiple forms of these data from millions of Set-Top Boxes for years.

NOTE – The issue of measurement with trick modes needs further definition.  For example, how many times do you count an impression within a session when it has been viewed more than once due to rewinds? (Source: Invidi)

Trick Play Metrics

July 23, 2012

CIMM DEFINITION: Refers to any “interruption” of the ad or programming view once initiated by the consumer. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

NOTE – Pause, fast-forward, rewind are the most common trick-play actions. Parameters need to be in place in order to accurately record and report these metrics. Not all MVPDs may have trick-play capabilities for the DAI asset. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Triggers

July 23, 2012

CIMM DEFINITION: A command from the host server that notifies the viewer’s set-top box that interactive content is available at this point. The viewer is notified about the available interactive content via an icon or clickable text. Once clicked by using the remote control, the trigger disappears and more content or a new interface appears on the TV screen. (Source: IAB)

 

TRPs abbr Targeted GRPs

July 24, 2012

See also: GRP

CIMM DEFINITION: The total of all the ratings for all the shows or ads bought in an advertiser’s contract reported as a gross number among the viewer target for that advertiser.

2: Targeted GRPs. Same as GRPs but among the specific target audience. (Source: TRA)

Tru2way

July 23, 2012

See also: IPTV, Open Cable Application Platform

CIMM DEFINITION: The branded name for the OpenCable™ Application Platform (OCAP™) including Host, CableCard™, OCAP™, and other components. It is a standards-based technology platform that enables two-way interactive services on the television and other devices within a cable system.  This platform enables consumer electronics, programming, and cable companies to deliver interactive services, programming, and advertising on retail and cable devices. (Source: Definition currently under review by CableLabs)

2: A Set-Top Box that can hyperlink with the web and provide two way communication.

3: Tru2way is a brand name for interactive digital cable services delivered over the cable video network, for example interactive program guides, interactive ads, games, chat, web browsing, and t-commerce. The brand also appears as “<tru2way>” and is used to market cable services, applications, and devices that support the tru2way cable architecture. Tru2way includes a middleware technology that may be built into televisions, Set-Top Box es, digital video recorders and other devices. Because the middleware is based on Java technology, it enables cable companies and other interactive application developers to “write” applications once and see them run successfully on any device that supports the tru2way architecture. (Source: Wikipedia)

4: The interactive TV standard for use cable systems. It replaces the term “OpenCable Platform” and is CableLabs’ brand for the OCAP middleware standard.  (Source: Unisoft)

NOTE – Tru2way is the new name for OCAP. (Source: FourthWall Media)

True HD

July 23, 2012

See also: High Definition Television

CIMM DEFINITION: Refers to content that is shot and mastered in HD, but may also apply to some converted material.

CIMM DEFINITION: A TRA report that is used to help in the media purchasing optimization process. The report allows the user to see a comparison of ratings for specified purchaser / demographic target groups across programs, networks, dayparts, campaigns, etc. on a single report. (Source: TRA)

Tune Away Rate

July 23, 2012

CIMM DEFINITION: Channel changes as percent of initial interactions. Calculated by dividing tune aways by the initial interaction. Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Tune Away Total

July 23, 2012

CIMM DEFINITION: The cumulative number of times that viewers tune away from an interactive TV application or program. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Tuneaway

July 23, 2012

See also: Retention

CIMM DEFINITION: Percentage of commercial time lost to channel changing among viewers who were present in seconds prior to the start of the commercial. The opposite of retention. It is the average of individuals who viewed a segment immediately before of an event and who disconnect during the event. The Infosys audience analytics platform enables users to create custom categorizations of ad-skipping by a number of variables including channel program, daypart etc., (Source: Kantar Media Audiences)

2: Specific second-by-second tune out of program or commercial content. (Source: Nielsen)

3: Technical term when the cable Set-Top Box  needs to tune away from the existing channel the viewer is on to a different channel to acquire data or performance other functions. Example of this is launching an unbound EBIF applications from an in-band data path. IN that scenario, the EBIF application downloading requires a Tuneaway. (Source: FourthWall Media)

4: The interaction when a viewer changes the channel away from an interactive asset or application. This is one type of negative interaction. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)

Tuner Level

July 23, 2012

CIMM DEFINITION: In addressable advertising, the finest level of targeting – going from Zone to Node to Household to Tuner at the specific Set-Top Box.

Tuning

July 23, 2012

See also: Viewing

CIMM DEFINITION: Tuning, as opposed to viewing, is an indicator that the device (e.g. Television set, Set-top Box) is turned on to a channel or network or other content but it is unclear whether there is anyone watching at the time.

NOTE – Measurement of tuning vs. viewing.

Tuning Duration

July 23, 2012

See also: Duration

CIMM DEFINITION: The length of time that a device (Television, Set-Top Box) is tuned into a channel, network, programming source or other content. Duration is impacted by Latency and can differ from viewing duration (Dwell Time) in that there may not be anyone viewing during a tuning duration.

CIMM DEFINITION: Similar to tuning duration – the specific piece of content that is recorded on the Set-Top Box. Some processors are using channel change activity to denote tuning events. Others say they are using 5 second intervals.

2: Any access to a single channel via the STB for a duration of time. (Source: Nielsen)

3: Point in time events that identify any access to a single programming source or content for a duration of time, Tuning event generally have a start time, end time and a duration. (Source: MRC)

NOTE – Some processors are using channel change activity to denote tuning events. Others say they are using five second intervals. A combination of both might indicate actual viewing.

Tuning Retention

July 23, 2012

CIMM DEFINITION: Amount of time tuned to an event measured by seconds. (Source: Nielsen)

2: Also known as Tune-In (Source: Visible World)

TV abbr Television

July 24, 2012

CIMM DEFINITION: In terms of content, it is the broadcasting of a piece of content whether a still or moving image, whether digital or analog, whether short or long form via transmission waves that are receivable on a piece of hardware often also referred to as a television (set).

2: Hardware for receiving broadcasted content as in a television set.

3: A category of the media industry.

TV Converter Box

July 23, 2012

See also: Set-Top Box, Digital Set-Top Box, Cable Converter, Analog Set-top Box

CIMM DEFINITION: An analog set-top box that converts over-the-air digital TV content into analog format.

TV Everywhere

July 23, 2012

CIMM DEFINITION: After being authenticated as a subscriber to an operator, it is the ability to view TV content on the internet in addition to on one’s television.

2: A term coined by TimeWarner.

Two Way Networking

July 23, 2012

CIMM DEFINITION: The term used to describe user interaction data as it travels from the platform company to the subscribers location and back. Connotes the presence of an interactive infrastructure. (Source: Nielsen)

CIMM DEFINITION: Using a mobile phone to text an order or request more information from an ad seen on a TV as a call-to-action. (Source: Mercury Media)