See also: Composite Video, Component Video

CIMM DEFINITION: An analog video signal that has two separate components – luma for luminance and chroma for color and offers better signal quality than a composite video which combines the two signals into one with lower quality.

See also: Ad Manager, Cloud Computing
CIMM DEFINITION: A model of software deployment where a software provider licenses an application for use as a service On-Demand. (Source: Wikipedia)

Same Day Viewing

July 25, 2012

See also: Trick Play

CIMM DEFINITION: Any live viewing plus any playback within the same broadcast day.


July 25, 2012

CIMM DEFINITION: A subset of a universe whose properties are studied to gain information about that universe. (Source: IAB)

Sample (in Advertising)

July 25, 2012

See also: Coupons

CIMM DEFINITION: In such services as VOD, samples are like coupons. They are clickable overlays or enhancements before, during or after a video ad whereby a viewer can request products, get more information, or receive a coupon.

Sample (in Measurement)

July 25, 2012

See also: Census

CIMM DEFINITION: A statistically stable, randomly selected subset of a full census or population whose behavior is a projectable prototype of the behavior of the full population or census.

2: Set-Top Boxes  or households randomly selected from a universe to represent that universe. (Source: Kantar Media Audiences)

Sampling Frame

July 25, 2012

CIMM DEFINITION: The source from which the sample is drawn.

CIMM DEFINITION: In a BTSC-encoded television sound carrier, a monaural audio subcarrier that can be used to transmit supplemental foreign language translation audio or other information.


July 25, 2012

CIMM DEFINITION: Device located in geostationary orbit above the earth which receives transmissions from separate points and retransmits them to cable systems, DBS and others over a wide area. (Source: CableLabs)

2: Synchronous communications satellites orbiting earth from a stationary position transmitting television and other signals. (Source: Nielsen)

See also: Data Type

CIMM DEFINITION: Like MSO operator Set-Top Box data, the usage and / or viewership data that is retrieved from the boxes of a satellite provider.