July 25, 2012

CIMM DEFINITION: Short for Mobile Commerce, it is the ability to conduct monetary transactions via a mobile device, such as a WAP-enabled cell phone. (Source: IAB)

See also: Node

CIMM DEFINITION: The Set-Top Box ID a unique identifying code by the manufacturer for each specific Set-Top Box. MAC Address indicates, among other things, address of the household (and the accompanying profile information that the provider will have for billing and home configuration).

2: Media Access Control ID. Number unique to a specific Set-Top Box. May include a readable bar code label. (Source: Nielsen)

3. The ID that uniquely identified a network device, e.g. Set-Top Box or removable CableCard, (Source: FourthWall Media)

NOTE – A Set-Top Box may have several different MAC addresses depending on the number of network interfaces it has. For example, a Set-Top Box may have different MAC addresses, one for in-band and one for out-of-band tuner. (Source: FourthWall Media)

Mailing List

July 25, 2012

CIMM DEFINITION: An automatically distributed e-mail message on a particular topic going to certain individuals. (Source: IAB)


July 25, 2012

CIMM DEFINITION: A button on the Remote that returns to service provider’s On-Demand “Main” menu page to restart from the beginning of On-Demand options.


July 25, 2012

CIMM DEFINITION: Additional ad impressions which are negotiated in order to make up for the shortfall of ads delivered versus the commitments outlined in the approved insertion order or guaranteed ad campaign. (Source: IAB)

Marketing Causals

July 25, 2012

CIMM DEFINITION: A form of ROI which examines the cause and effect of certain marketing messages on individuals’ purchasing behavior.

Master Headend

July 25, 2012

See also: Headend

CIMM DEFINTION: A headend that collects television program material from various sources by satellite, microwave, fiber, and other means, and distributes this material to Distribution Hubs in the same metropolitan or regional area. A master headend MAY also perform the functions of a distribution hub for customers in its own immediate area. (Source: CableLabs)

Mb abbr Megabit

July 25, 2012

See also: Bitrate, Kilobits Per Second, Bits Per Second

CIMM DEFINITION: 10^6 bits of information (usually used to express a data transfer rate; as in, 1 megabit / second = 1Mbps). (Source: itvt.com/glossary)

CIMM DEFINITION: A location where many households reside such as an apartment building (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

Measured Ad Skipping

July 25, 2012

See also: Ad Skipping

CIMM DEFINITION: Ad skipping based on actual Set-Top Box tune-away data. (Source: Visible World)

Media Center Set-Top Box

July 25, 2012

See also: Set-Top Box

CIMM DEFINITION: The ability to link up the Set-Top Box to the computer so content can be viewed on the computer instead of via the television set.

2. Typically refers to devices such as the Media Center PC, Xbox 360 or PS3 that have the capability to provide linear TV services in conjunction with other forms of media entertainment such as music, video games, internet browsing, streaming videos (aka Netflix), etc. (Source: Rentrak)

3: Media Center PC: a personal computer with a tuner and video card that allows the user to view Linear TV and often has a PVR to record programs as well. (Source: TIVO)

Media Company

July 25, 2012

CIMM DEFINITION: A company that derives revenue from publishing content via one or more means of distribution, e.g., print publishing, television, radio, the Internet. (Source: IAB)

Media Optimization

July 25, 2012

See also: Optimization, Campaign Optimization

CIMM DEFINITION: Media optimization involves the use of models that require the input of media audience and cost data for all qualified measured media vehicles, and the input of the brand’s requirements in terms of budget, target audience, reach / frequency, and other factors. The models typically involve a complex set of equations which considers all of this input, and outputs one or more “best schedules” within the pre-determined budget and timing constraints. (Source: TRA)

Media Synchronization

July 25, 2012

See also: Synchronization

CIMM DEFINITION: Adjusting the relative timing of different streams of content so that they align and can be consumed in real time.


July 25, 2012

See also: Informers

CIMM DEFINITION: Those who use social media platforms such as Twitter to pass along information only about themselves.

MEG Stream Data

July 25, 2012

CIMM DEFINITION: Data streams that are transferred at a high-speed and controlled by the clock in the system generating the data. Used to transfer HDTV application, for example. The exact rate can vary for different data streams of the same size.

2: Cisco term for Mega Event Generator.


July 25, 2012

See also: Ad-ID, Data About Data, Digital Watermarking, Metadata, Program Code, Watermark

CIMM DEFINITION: Bits and packets of data that can be used for a variety of purposes including market positioning, advertiser commercial tracking, viewership etc., Data that assigns meaning to other data.

2:  The information used in describing VOD assets, including marketing and functional information.

3: Data that’s typically used to describe the property of a piece of content such as broadcast programming, VOD, interactive applications, advertising enhancements. (Source: FourthWall Media)

4: Provides information about other data. In the media ecosystem, metadata generally refers to information about content, such as title, sources, actors and other attributes. Measurement data may be associated with content metadata to provide context to the measurements. (Source: MRC)

Metering / Meter

July 25, 2012

CIMM DEFINITION: Any automatic recording device which, when connected to a television set, will monitor the tuning status of that TV set (set on/off, time, duration and channel). (Source: Nielsen)

See also: AS-12, AS-03, Wrapper

CIMM DEFINITION: A metafile format wrapper of data for digital video and audio media that supports a variety in and flexibility of file formats. This enables greater content integration for cross platform content integration.

See also: Digital Video Broadcasting

CIMM DEFINITION: The Multimedia Home Platform consists of an MHP viewer terminal, including all possible low-to-high functionality implementations, its associated peripherals, and the in-home digital network. (Source: CableLabs)


July 25, 2012

CIMM DEFINITION: Online publishing of very brief, spontaneous posts to a public Website, usually via a mobile device or wirelessly connected laptop. (Source: IAB)


July 25, 2012

CIMM DEFINITION: A highly customized website (internet) or channel (television) destination.

2: An overlay application, possibly implemented in EBIF, that provides multiple pages of text and graphics describing an advertised product or service. Clickable soft buttons for additional functions may also be provided (e.g., Click-To-Call, telescope to long form video advertising, Bookmark, request further information, etc.,). (Source: FourthWall Media)

3: Multi-page ads accessed via click-through from initial ad. The user stays on the publisher‘s Web site, but has access to more information from the advertiser than a display ad allows. (Source: IAB)

NOTE – MicroSite is one of the types of AdWidget templates provided to advertisers in FourthWall Media’s AdWidgets System. (Source: FourthWall Media)

Mid Roll Advertising

July 25, 2012

See also: Video On-Demand Advertising, Pre-Roll, Post-Roll

CIMM DEFINITION: Ad content that is inserted within a program as in the middle of the video, in On-Demand content.

2: An advertisement that is played at point(s) defined after the beginning and before the end of the VOD content that a viewer requests.

3: Form of online video ad placement where the ad is played during a break in the middle of the content video. (Source: IAB)

Middleware Layer

July 25, 2012

See also: Middleware

CIMM DEFINITION: Another name for Middleware since Middleware is a layer on the system applications that form the Set-Top Box.

CIMM DEFINITION: A method of encoding a file for delivery over the Internet. (Source: IAB)

CIMM DEFINITION: Industry trade organization dedicated to facilitating the growth of advertising on mobile phones Minimize- indicates that the user clicks or otherwise activates a close control which fully dispatches the ad from the player environment. (Source: IAB)

NOTE – May not apply to non-overlay ads. (Source: IAB)

CIM DEFINITION: Any of a variety of three dimensional, highly immersive, PC or console based video games where many players interact, competing or co-operating to achieve goals in real time. (Source: IAB)

Mobile TV

July 25, 2012

CIMM DEFINITION: The ability to view television content or other video on a mobile device.


July 25, 2012

CIMM DEFINITION: A service that lets you watch live TV on your mobile phone.

See also: On-Demand

CIMM DEFINITION: Request viewing of a selection of movie programming with full pause, fast forward and rewind functionality for a per transaction charge.

Modal Stitchaway Second

July 25, 2012

CIMM DEFINITION: The second during which the highest number / percentage of households switched away from a commercial, which can be used to identify creative weak spots or suspected creative weak spots. (Source: TRA)

Modeled Characteristics

July 25, 2012

CIMM DEFINITION: A household or person characteristic derived from a modeling process, typically to describe a behavior or demographic characteristic. (Source: Nielsen)


July 25, 2012

See also: Modulation, De-Modulation

CIMM DEFINITION: A data communications device. Modem is a combination of two words, modulate and demodulate. Strictly speaking, a Modem is a device that accepts a digital signal, then converts or modulates it into an analog signal that another Modem can convert back, or demodulate into digital form again. A Modem’s speed and dependability are adversely affected by electro-magnetic interference, or static. (Source: CableLabs)

2: A device which transfers digital signals to analog signals and vice versa suitable for sending across phone or cable lines. (Source: IAB)


July 25, 2012

See also: Decoder, Demodulation, QAM

CIMM DEFINITION: The process of turning a digital signal into an analog signal.

Moore’s Law

July 25, 2012

CIMM DEFINITION: A key observation regarding the growth in computer power experienced over the past several decades. (Source: IAB)

NOTE – Gordon Moore of Intel stated that the speed of semiconductor processors doubles every 18 months. So far this has remained true. (Source: IAB)

Mosaic TV

July 25, 2012

See also: Picture In Picture

CIMM DEFINITION: The ability to display several thumbnail views on a television screen all at the same time. Offers the ability to simultaneously view several channels at one time as a separate channel itself.

2: A feature available on digital systems in which multiple channels are displayed in boxes on a single screen. Considered a separate channel. Audio is credited for measurement. (Source: Nielsen)


July 25, 2012

CIMM DEFINITION: The process by which a user places his/her mouse over a media object, without clicking. The mouse may need to remain still for a specified amount of time to initiate some actions. (Source: IAB)

Movie / TV Ratings

July 25, 2012

CIMM DEFINITION: Icon / identifier to designate the rating assigned to the programming along movie / TV standards.


July 25, 2012

See also: Codec

CIMM DEFINITION: Codec most commonly used for digital music online. Generic term for any digital music file, regardless of codec used to create or play it.

CIMM DEFINITION: Set of standards created by the Moving Pictures Experts Group for the encoding and compression of signals, whether video or audio, for such content as movies and television.

2: A voluntary body, which develops standards for digital, compressed moving pictures and associated audio. (Source: CableLabs)

3: 1 1/4 broadcast quality which translates to 352 x 240 pixels. Typically compressed at 1.5 Mbs. (Source: itvt.com/glossary)

4: The file format that is used to compress and transmit movies or video clips online. (Source: IAB)


July 25, 2012

See also: MPEG

CIMM DEFINITION: Similar to MPEG-1, but includes extensions to cover a wider range of applications. MPEG-2 translates to 704 x 480 pixels at 30 frames per second in North America and 704 x 576 fps at 25 fps in Europe. Typically compressed at higher than 5 Mbs. The primary application targeted during the MPEG-2 definition process was the all-digital transmission of broadcast TV quality video. (Source: itvt.com/glossary)

CIMM DEFINITION: DVR service that allows viewers to watch recorded content in multiple rooms. (Source: Nielsen)

CIMM DEFINITION: A non-profit industry association established in 1964 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. The MRC performs audits of Internet measurements as well as traditional media measurements. (Source: MRC)

See also: Multiple Service Provider, Multi-Channel Operator

CIMM DEFINITION: Companies that own and operate a number of individual cable systems in the US and Canada.

2: A cable company that serves multiple cable systems. Commonly accepted as a definition of large cable companies. (Source: Nielsen)

3: A generic industry acronym for a cable TV system operator; more correctly, any cable network operator with more than one cable TV system. (Source: IAB)

MSO Data

July 25, 2012

See also: Data Type

CIMM DEFINITION: The information that a cable operator maintains on its customer base.

2: Frequently used to refer to electronic information such as tuning records of Set-Top Boxes.

See also: Multiple Systems Operator, Multi-Channel Operator

CIMM DEFINITION: A company that contracts with a subscriber to provide media services such as television, telephone and internet.

CIMM DEFINTION: In cable television systems, the MTTR is the average elapsed time from the moment a loss of radio frequency (RF) channel operation is detected up to the moment the RF channel operation is fully restored. (Source: CableLabs)

Multi-Camera Angle

July 25, 2012

See also: Individualized Television, Mosaic, Multi-Screen

CIMM DEFINITION: This technology allows viewers to control camera angles during live events, select which commercials they want to watch, and generally control a selection of choices content producers provide as part of the broadcast. E-commerce and interaction with those commercials is possible. In the backend, servers collect choice information and offer viewers further selections based on those choices.  This is enabled by the careful management of multiple video streams to one TV screen in which small windows capture video programming in one view. The viewer is able to switch to each window using their Remote Control one at a time. When they do so, the audio of that channel becomes active and, therefore, audible. Some applications enable other interactive graphics that overlay or sit within the frame of the screen that the viewer can also access. Companies pioneering this type of application are Sky Digital in the UK and DISH in the US. (Source: itvt.com/glossary)

Multi-Channel DOOH

July 25, 2012

See also: Digital OOH

CIMM DEFINITION: Allows marketers to directly communicate with consumers who are located within a certain radius to deliver offers that can be redeemed at point of sale.

Multi-Channel Operator

July 25, 2012

See also: Multiple Systems Operator, Multiple Service Operator

CIMM DEFINITION: Video content and service providers usually referred to as MSOs, Satellite companies (Satcos) and Telephony companies (Telcos).


July 25, 2012

See: Cross Platform

CIMM DEFINITION: In marketing it is using several forms of media to advertise a brand or product.

2: In measurement it is the ability to garner user, consumer or viewer information from several different advertising or media platforms for a campaign.

NOTE – Also used to refer to different STB platforms or legacy and new platforms in field. (Source: TIVO)


July 25, 2012

CIMM DEFINITION: Playing a role in the fragmentation of viewer attention, multi-screen refers to the range of viewing / interacting platform choices available to the viewer – usually  TV, Web and Mobile. (Source: Mercury Media)


July 25, 2012

CIMM DEFINITION: A home or other measurable venue with more than one television set. Some of these secondary and tertiary sets may or may not have a digital cable box.

Multi-Set Edit

July 25, 2012

CIMM DEFINITION: Editing rules or assignment rules for homes with more than one STB.

2: Credit HUT once yet credit multiple simultaneous viewing sources in the home. In TRA procedure, each Set-Top Box is credited to a channel and to HUT second-by-second, as is each internally analyzed household with each household tuning second counted only once to HUT. (Source: TRA)


July 25, 2012

See also: Dual Tuners

CIMM DEFINITION: Can be used to refer to a Set-Top Box that has two or more tuners or two or more outputs so that two or more televisions are served by the same Set-Top Box. Can hook up to four televisions on some dual tuner STBs.

2: A Set-Top Box containing more than one television tuner enabling the user to simultaneously view and record content from different tuning sources. (Source: Nielsen)

3: STB or DVR with more than one tuner that allows viewing and recording (potentially of multiple channels) at once. May also be used with thin client STBs that do not have a tuner. (Source: TIVO)

NOTE – Multi-Tuner does not require multiple outputs. It is typically available in DVRs allowing the subscriber to watch a show while recording another or to simultaneously record two shows.  (Source: Invidi)


July 25, 2012

See also: Advanced Advertising

CIMM DEFINITION: Multicasting refers to sending the same message or content to a group whereas “broadcasting” refers to sending the same message or content to everyone connected to a network, regardless of who wants to see or hear it. (Source: itvdictionary)

2: Sending a message to multiple devices on the network by a host. (Source: CableLabs)

3: A method for the efficient delivery of information to a group of destination simultaneously, often used for streaming media and internet television applications. (Source: Nielsen)

NOTE – The targeting mechanism provided by the AdWidgets System from FourthWall Media is an example of Multicasting, allowing interactive applications (i.e., AdWidgets) to be targeted to any subset of STBs in the footprint. (Source: FourthWall Media)

Multichannel Inheritance

July 25, 2012

CIMM DEFINITION: Enables users to determine what channels / programs viewers are coming from or going to on a commercial by commercial or pod basis. It answers the question “when did they leave and where did they go?” (Source: TNS)

See also: Transmedia Storytelling

CIMM DEFINITION: The technique where digital technology is used to tell a single story across multiple platforms.

NOTE – From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content over multiple channels. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. (Source: Wikipedia.org)

Multiple Authentication

July 25, 2012

See also: Authentication

CIMM DEFINITION: A security system that requires more than one form of authentication, offering the potential for greater security. An example is a password, pin number and a token to validate the identity of the user..


July 25, 2012

See also: Demultiplexing

CIMM DEFINITION: The process by which analog signals or digital data streams are combined into one signal over a shared delivery or end user interface.

2: The simultaneous transmission through digital compression technology of multiple television programs on the same channel, in traditional cable terms, multiplexing refers to the use of two or more channels to present the same line-up at different times.

(Source: Nielsen)


July 25, 2012

See also: Simultaneous Media Usage

CIMM DEFINITION: When viewers or consumers perform several tasks simultaneously such as texting on a mobile device, viewing a television program, or other non-media related tasks. Said to reduce attention, retention and engagement.

2: The concurrent performance of several jobs on a computer or multiple tasks at the same time.


July 25, 2012

See also: Commercial Avoidance, Trick Play

CIMM DEFINITION: Can be done in live mode or one possible trick play mode where the sound is lowered to an inaudible level. Is considered part of Commercial Avoidance.

CIMM DEFINITION: A service provider delivering video programming services, usually for a subscription fee (pay TV). These operators include cable television (CATV) systems, direct-broadcast satellite (DBS) providers, and wireline video providers, including Verizon FiOS and competitive local exchange carriers (CLECs) using IPTV. (Source: IAB)

MVPD Data Stream

July 25, 2012

CIMM DEFINITION: Represents the set of continuous data collected from STBs and associated ancillary information under the control of the MVPD as part of its processing. Data streams can represent linear or time-shifted data. (Source: MRC)