See also: Dynamic Advertising, Advanced Advertising

CIMM DEFINITION: The ability of advertisers to upload and insert targeted ads into  video content quickly and frequently.

2: The process by which an ad is inserted into a page in response to a user’s request. (Source: IAB)

NOTE – Previously ads were inserted in advance and could not be changed once inserted into the program. Now with the advanced technology, ads can be swapped out immediately.

See also: Rich Media

CIMM DEFINITION: In rich media services, it is standardization of streaming services over HTTP so that content in various formats and from various originations can be received and utilized on all possible platforms.

Data About Data

July 24, 2012

See also: Ad-ID, Digital Watermarking, Metadata, Program Code, Program IDs, Watermark

CIMM DEFINITION: In television, usually refers to program genre, source of origination, original versus repeat etc., (Source: Rentrak)

Data Cleansing

July 24, 2012

See also: Harmonize the Data, Normalize the Data, Scrubbing the Data

CIMM DEFINITION: It is the process of detecting, correcting and possibly deleting corrupt, incomplete, incorrect or inaccurate records from a dataset.

Data Collection

July 24, 2012

CIMM DEFINITION: The process and action of collecting data from the Set-Top Box. Varies by system. Some pull data on a second-by-second basis; others during an interval of time (such as quarter hour intervals) and others pull at activity points like channel change.

NOTE – “While switched digital video and people meters provide access to some data (e.g., channel change) continuously, or at frequent intervals, some data exists only in the Set-Top Box (e.g., keystream, interactive, explicit interest), and bandwidth limitations of the back channel (a.k.a. out-of-band return path) severely restrict when and how frequently this data may be pulled from STBs. Common practice is to schedule overnight transmission of such data, when viewership is low and available backchannel bandwidth increases. This is especially important for census data.” (Source: FourthWall Media)

Data Compression

July 24, 2012

See also: Digital Compression, Compression, Source Coding, Bit Rate Reduction

CIMM DEFINITION: Encoding information or data using fewer bits than the original representation. This speeds up transmission and reduces storage.

Data Fusion

July 24, 2012

See also: Data Integration

CIMM DEFINITION: Combining data from two or more different sources where the data merges and becomes blended into a new data source.

2: Enables the connection of respondent-level information from disparate data sets with a high level of precision. (Source: Nielsen)

NOTE – However, this is not the same as an actual match of data from different sources for the same exact household. In fusion, data from one household is attached to a different household. (Source: TRA)

Data Integration

July 24, 2012

CIMM DEFINITION: Combining data from two or more different sources while having the data maintain its individual database integrity.

2: The addition of external data to a customer or prospect file to enhance the attributes known about individuals or households. (Source: Nielsen)

NOTE – This term sometimes is used with regard to fusion and sometimes with regard to exact household match. (Source: TRA)

Data Logging Software

July 24, 2012

CIMM DEFINITION: Varies by processor. The software that aids in securely receiving and delivering the data to a processor. Examples of data logging software include Audience Measurement System – AMS and Interactive Video Guard – IVG.

NOTE – May be impacted by stress on the unit. (Source: TIVO)

Data Management System

July 24, 2012

CIMM DEFINITION: Software application that allows the user to enter all metadata regarding each asset into a program.  In VOD, these systems are typically used for multiple functions, record keeping, schedule and planner creation, approvals of metadata. It also can be referred to as a CMS – Content Management System or an AMS- Asset Management System depending on usage.