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See also: Digital Compression, Compression, Source Coding, Data Compression

CIMM DEFINTION: Also known as Data Compression

CIMM DEFINITION: The rate at which bits of information or data is transferred from one location to another expressed as the amount of data transferred in bits per second, kilobits per second or megabits per second

2: A measure of bandwidth which indicates how fast data is traveling from one place to another on a computer network. Bit rate is usually expressed in kilobits per second (kbps) or megabits per second (Mbps). (Source: IAB)

See also: Anonymization

CIMM DEFINITION: A form of viewer / consumer de-identification which prevents identifying data with specific homes or viewers.

2: “Blind Matching also refers to the use of a 3rd party matching data while preserving anonymity by using a hash ID or an encrypted key.” (Source: TIVO).

CIMM DEFINITION: Generic name for any Website featuring regular posts arranged chronologically, typically inviting public comments from readers. Blog postings are generally short and informal, and blog software is generally free and very easy for individual users, making it a popular tool for online diaries as well as more professional publications. (Source: IAB)

CIMM DEFINITION: This is a spot that appears during linear TV to promote ON-DEMAND/VOD content. (Source: IAB)

CIMM DEFINITION: Additional ad impressions above the commitments outlined in the approved insertion order. (Source: IAB)

See also: Direct Traffic

CIMM DEFINITION: Saves programming, ads or other content to a list for later recall and viewing.

CIMM DEFINITION: Software that runs automatically without human intervention. Typically, a bot is endowed with the capability to react to different situations it may encounter. Two common types of bots are agents and spiders. Bots are used by companies like search engines to discover Web sites for indexing. It is short for robot. (Source: IAB)

See also: Email Bounce

CIMM DEFINITION: Content, often an email that is automatically returned to the sender because it cannot be delivered to the intended recipient.